Sales, Marketing & Events Coordinator
Holiday Inn Express Sion Vacant since: 25.11.2025. Number of jobs: 1. Location: 1950 Sion (VS). Workload: 100%. Employment start: Immediately. Employment duration: Permanent. Registration requirement: Yes.
Mission
Under the supervision of the GM and the Regional Director of Sales, the Sales, Marketing & Events Coordinator provides operational, administrative and commercial support to the Sales Department.
The role contributes to the development of revenue across all market segments by coordinating sales actions, managing customer follow‑up, preparing commercial documents, supporting prospection efforts and ensuring accurate use of CRM and hotel systems.
The Coordinator also assists with the organization and follow‑up of group enquiries, meeting room bookings, FAM trips and promotional activities, while supporting local marketing initiatives and maintaining brand standards.
The position plays a key role in ensuring smooth communication between the Sales Department and hotel operational teams and contributes to client satisfaction, brand visibility and revenue growth.
Hierarchical Position
The Sales, Marketing & Events Coordinator reports directly to the General Manager and the Regional Director of Sales. The position does not include managerial, budget or recruitment responsibilities.
Main Responsibilities
Sales Support
Assist in the coordination and follow‑up of sales actions and client prospection
Prepare commercial proposals, corporate rate agreements, contracts and presentations
Manage and update client records in CRM systems (Salesforce, MARSHA, HotelKey)
Support prospection actions by researching leads, updating databases and sending follow‑up communication
Assist with corporate, leisure and agency segments through administrative and operational support
Maintain regular communication with existing clients to support loyalty and retention goals
Participate in sales calls, site inspections and client visits as required
Prepare monthly and quarterly performance reports and KPI tracking
Marketing Support
Assist in the implementation of local marketing and communication actions
Support brand content creation (photos, flyers, social media coordination, promotions)
Coordinate with IHG brand teams and external partners when required
Ensure consistency of visual identity and brand standards
Assist in the organisation of promotional activities (local activations, partnerships, trade shows, etc.)
Groups & Events Support
Manage incoming group and meeting room enquiries in coordination with operations
Prepare quotations, contracts and function sheets
Update and maintain event files and schedules
Assist with site inspections, FAM trips and event logistics
Coordinate with Front Office, F&B and Operations teams to ensure seamless execution
Support client follow‑up post‑event and maintain client satisfaction records
Administrative & System Tasks
Maintain accurate and up‑to‑date records in Salesforce and PMS HotelKey
Prepare weekly and monthly planning documents for the department
Assist with invoicing follow‑up and internal communication
Ensure proper filing, archiving and document management
Participate in internal meetings and provide departmental support as required
Internal Collaboration
Maintain positive communication with all hotel departments (Admin, Operations)
Assist with internal coordination to support guest satisfaction and service quality
Contribute to a team‑oriented and service‑driven work environment
Customer Service Responsibilities
Deliver professional, efficient and courteous service to internal and external clients
Respond promptly and accurately to customer requests
Demonstrate understanding of client needs and expectations
Support guest loyalty and brand experience initiatives
Promote hotel products and services with confidence and accuracy
Assist in resolving client issues in a timely and service‑focused manner
Health, Safety & Security Responsibilities
Comply with all company and hotel safety, hygiene and security procedures
Be familiar with emergency and evacuation procedures
Report any incident, accident or unsafe situation to management immediately
Ensure confidentiality of all client and company information
Follow hygiene and safety procedures related to sales events and site visits
General Responsibilities
Respect all company policies, procedures and code of conduct
Always maintain professional appearance and behavior
Participate actively in training and development programs
Support a positive team culture and inclusive work environment
Perform any additional task requested by management in the interest of hotel operations
Required Profile
Soft Skills (Savoir‑être)
Excellent communication skills, written and verbal
Strong sense of organization, accuracy and attention to detail
Professional, courteous and customer‑focused attitude
Proactive, positive and solutions‑oriented mindset
Ability to multitask and manage priorities under deadlines
Team player with strong interpersonal skills
Discretion, reliability and confidentiality
Technical Skills (Savoir‑faire)
Understanding of sales & marketing principles
Good knowledge of hotel operations and hospitality environment
Proficiency in Microsoft Office and digital tools
Fluent in English (mandatory) – French or German a strong asset
Experience with CRM and hotel systems (Salesforce, MARSHA, PMS HotelKey)
Ability to prepare professional documents offers, reports, presentations
Education & Experience
Diploma or degree in Hospitality, Sales, Marketing or Business Administration
1–2 years’ experience in a similar role (internships accepted)
Experience in hotel industry, events or tourism: an advantage
Experience in a branded hotel or IHG environment: a plus
Acknowledgement & Signature
This job description is intended to help you understand your role and responsibilities. It is not an exhaustive list. You may be required to carry out additional tasks necessary for the smooth operation of the hotel.
Location & Employment Details
Work location 1950 Sion (VS)
Workload 100%
Employment start Immediately
Employment duration Permanent
By email cyril.dederding@hiexsion.ch
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