Provide visionary and strategic leadership for global brand development across the Weed Control portfolio, elevating brand excellence by ensuring New Product Introductions (NPIs) are positioned for long-term commercial success. Be a visionary in how the brand and communication develops throughout product lifecycle management. Influence and align cross-functional project and launch teams by embedding brand strategy, customer insights, and market intelligence into critical decision-making, ensuring branding becomes a core driver of business values. Lead the development and execution of high-impact global brand strategies, frameworks, and 360 launch campaigns, strengthening global brand equity and ensuring consistent implementation.
Project title: Global NPI & Brand Strategy Lead
Type of employment: Payroll
Industry: Chemie
Skills: NPI,brand strategy,Marketing
Project start: asap
Project duration: 31.01.2027
Location: Basel, Schweiz
Accountabilities
Lead the development and stewardship of global brand strategies across the Weed Control portfolio, ensuring consistent brand equity growth and alignment with long-term commercial objectives.
* Drive the global positioning and value proposition of all NPIs, independently shaping brand direction and ensuring launches deliver measurable market impact.
* Embed brand strategy, customer insights, and market intelligence into cross-functional decision-making by influencing AIM teams, Marketing, Regional and Market teams.
* Guide and challenge regional and market teams to ensure global brand strategies and launch frameworks are consistently localized and executed with excellence.
* Oversee global brand governance, safeguarding adherence to brand frameworks, messaging, and portfolio architecture across all markets.
* Lead, develop and manage annual global brand budget by establishing strategic investment priorities, aligning spend allocation with markets, tracking ROI metrics, and providing quarterly performance updates to global WCo team
* Partner closely with Technical, Regulatory, and R&D teams to translate complex scientific and product information into compelling brand narratives that drive customer engagement.
* Monitor and evaluate brand performance, using global metrics and insights to optimize positioning, strengthen brand equity, and recommend enhancements.
* Champion the elevation of branding as a strategic capability within the organization, fostering cross-functional understanding and improving brand-led decision-making.
Skillsset
* Proven experience in brand management or marketing leadership, preferably within the crop protection, agriculture technology, or chemical industries, with a track record of delivering measurable business impact.
* Demonstrated experience leading global or regional brand strategies and product launches, including New Product Introductions (NPIs), from concept through commercialization.
* Strong familiarity with cross-functional collaboration, working closely with R&D, Technical, Regulatory, Commercial, and Supply Chain teams to integrate brand strategy into business decisions.
* Proven ability to influence senior stakeholders and drive alignment without direct authority, including engagement with executive leadership, regional managers, and external partners.
* Hands-on experience with brand governance, positioning, and messaging frameworks, ensuring global consistency while supporting localized execution.
* Previous roles of relevance include: Global/Regional Brand Manager, Marketing Manager, Portfolio Lead, Product Manager, or equivalent positions in fast-moving, technical B2B industries.
* Desirable: Experience in sustainability-focused product categories, digital marketing in technical sectors, or managing multi-market launch campaigns.
* Strong organizational skills including ability to manage multi-task projects, priorities efforts appropriately between these projects and encourage timely and effective contributions from others.
* Work at times under time pressure to meet deadlines
* Ability to work within a matrix team environment
* Team orientated – actively participate as team member to move team forward
* Customer focused – focus on internal / external business needs
* Innovative – generate innovative solutions, challenge status quo, and push boundaries. Proactive behavior.
* Decisive – draw conclusions and choose timely course of actions
* Communicative – convey information / ideas and encourage communication
* Quick learning ability
* Fluent in English
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