Senior Manager, Loss of Exclusivity MarketingMedical & Marketing, International Operations – Strategic Operations (M&M, IO-SO)Zurich, Switzerland or Copenhagen, DenmarkReady to turn one of the biggest industry challenges into a strategic advantage? As Senior Manager, Loss of Exclusivity Marketing, you’ll be at the forefront of redefining brand value beyond the patent cliff — steering high-impact strategies, uncovering new growth paths, and safeguarding market leadership. This is a rare opportunity to shape the next chapter of major brands while influencing decisions at the highest levels.Your new roleAs Senior Manager, Loss of Exclusivity Marketing you will play a pivotal role in shaping post-exclusivity strategies and maximising the value of our portfolio as products transition beyond their patent lifecycle. Acting as a strategic connector between commercial, medical, regulatory, and regional teams, you will anticipate market shifts, guide brand evolution, and ensure that our marketing approach remains competitive, compliant, and impactful in an increasingly complex landscape. This role offers high visibility and influence across the organisation, driving initiatives that protect brand equity and uncover new growth opportunities.Main responsibilitieswill include:Conduct comprehensive market analyses to anticipate post-LoE trends, competitive dynamics, and growth opportunitiesOversee second brand management and optimise post-LoE marketing campaigns to sustain product value and market shareDrive cross-functional collaboration and manage stakeholder communication to ensure strategic alignment on LoE initiativesLead internal readiness efforts, including training, capability building, and best practice sharing across regions and affiliatesProvide actionable LoE insights to inform broader brand strategies and lifecycle planning.Support the development and maintenance of compliant messaging and promotional standards, including claims libraries and partner guidanceMonitor campaign performance, assess ROI, and adapt strategies to evolving market conditions and regulatory landscapesThis role provides the opportunity to make a significant impact on how we approach one of the most critical phases of a product’s lifecycle. While it does not include direct people management responsibilities, it offers substantial scope for strategic leadership and career growth within a global commercial environment.This is an office-based position, to be located either in Copenhagen or Zurich. The final location will be confirmed during the recruitment process, taking both business needs and candidate fit into account.Your new departmentYou will be part of the Medical & Marketing team at Novo Nordisk. This department plays a critical role in driving innovative marketing strategies and ensuring seamless collaboration across teams. The position is based in Zurich or Copenhagen, where you will join a dynamic and fast-paced environment. Our team is dedicated to fostering cohesive strategies and bridging efforts between International Operations and Strategic Operations to drive unified outcomes. Together, we strive to make a meaningful difference in the lives of patients worldwide.As part of International Operations, you will join our largest operational unit. Covering 194 countries and 95% of the world’s population, more than 18,000 of us work passionately to serve 35 million patients each day. With a promise to outperform the competition, we continue the growth driver for Novo Nordisk, and to improve health at scale across the globe.Your skills & qualificationsWe’re looking for a new Senior Manager, Loss of Exclusivity Marketing who demonstrated ability to develop and implement comprehensive marketing strategies tailored to products approaching loss of exclusivity, ensuring sustained market presence and revenue optimisation. In addition you are proficient in conducting in-depth market research to identify and predict consumer trends, enabling the development of proactive marketing campaigns that address shifting market dynamics.To succeed in this role, you:Hold an academic degree in Marketing, Business Administration or similarHave at least 8 years’ experience in marketing within the pharmaceutical/healthcare industryHave proven expertise in managing product lifecycle strategies, including loss of exclusivity planningHave a strong background in market research, promotional campaign development, and P&L managementAre fully proficient in English, both written and spokenIt will be seen as an advantage if you have gained experience within the obesity therapeutic area.On a personal level, you showcase exceptional ability to build and maintain relationships with internal and external stakeholders, ensuring alignment and support for marketing initiatives during critical product transitions; furthermore, you are adept at working with diverse teams, including sales, regulatory, and R&D, to align marketing efforts with broader organisational goals and ensure seamless execution of campaigns. You have the ability to navigate the challenges of a dynamic market environment, particularly during the loss of exclusivity phase, by remaining flexible and solution-oriented in the face of change.Working at Novo NordiskEvery day we seek the solutions that defeat serious chronic diseases. To do this, we approach our work with an unconventional spirit, a rare determination and a constant curiosity. For over 100 years this unordinary mindset has seen us build a company unlike any other. One where a collective passion for our purpose, mutual respect and a willingness to go beyond what we know delivers extraordinary results.What we offerThere is, of course, more on offer here than the uniqueness of our culture and the extraordinary results we produce. Being part of a global healthcare company means opportunities to learn and develop are all around us, while our benefits are designed with your career and life stage in mind.More informationFor more information please visit https://www.novonordisk.com/careers/find-a-job.htmlDeadline31 October 2025. (Applications are reviewed on an ongoing basis)Novo Nordisk is currently in the process of adjusting job titles globally. Please note that the job title listed in this advertisement may be subject to change. More detailed information will be provided during the recruitment process.Novo Nordisk is not your typical healthcare company. In a modern world of quick fixes, we focus on solutions to defeat serious chronic diseases and promote long-term health. Our unordinary mindset is at the heart of everything we do. We seek out new ideas and put people first as we push the boundaries of science, make healthcare more accessible, and treat, prevent, and even cure diseases that affect millions of lives. Because it takes an unordinary approach to drive real, lasting change in health.
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