As Store Manager of Bershka Geneva, you are responsible for the overall performance of the store. A true entrepreneur of your point of sale, you drive commercial activity, lead and develop your teams, and ensure a dynamic customer experience aligned with the Bershka universe and Inditex group standards.
Key Responsibilities
Commercial Management & Performance
Drive sales growth and achieve commercial targets
Monitor and analyze performance indicators (KPIs) and implement action plans
Optimize stock management and product rotation
Ensure alignment between product offering, trends, and commercial performance
Visual Merchandising
Ensure the implementation of Bershka VM guidelines
Execute collections in line with the latest trends
Create an attractive, dynamic, and fashion-oriented store environment
Train and support teams on VM standards and styling
Collaborate with VM teams and the Area Manager to adapt guidelines to the local market
Management & Leadership
Lead, motivate, and develop a dynamic team
Recruit and onboard profiles aligned with the Bershka DNA
Organize schedules to optimize productivity
Foster a positive, energetic, and results-driven work environment
Customer Experience
Deliver an engaging, fun, and trend-driven customer experience
Be present on the shop floor and lead by example
Handle customer feedback professionally with a solution-oriented mindset
Develop customer loyalty and engagement
Operational Management
Ensure compliance with internal procedures and group standards
Maintain store standards (organization, cleanliness, presentation)
Oversee inventories and loss prevention
Work closely with the Area Manager and support functions
Profile
Proven experience as a Store Manager in retail, ideally in fashion
Strong product sensitivity and good knowledge of trends (youth-oriented environment)
Natural leadership with the ability to engage and inspire teams
Strong analytical mindset and business orientation
Autonomous, responsive, and able to prioritize effectively
Good command of French and English (German is a plus)
Flexible availability (weekends and peak periods)
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