Marketing Coordinator
About the Role
We are seeking a skilled Marketing Coordinator to join our team. This role involves supporting the development and execution of marketing campaigns, ensuring brand consistency across all communication touchpoints.
Main Responsibilities
1. Sales Support:
* Develop and localize sales materials, brochures, presentations, and digital content tailored to market needs.
* Coordinate product launches and promotional campaigns in collaboration with the Sales team.
* Maintain marketing collateral inventory and manage local adaptations.
* Track marketing expenses and provide general marketing administrative support.
2. Healthcare Professional Engagement:
* Organize and support educational events, workshops, webinars, and congresses targeting Healthcare Professionals.
* Collaborate with medical affairs to ensure accuracy and compliance in communication.
* Support Key Opinion Leader relationship activities and speaker programs.
3. Communication & Content Coordination:
* Ensure brand consistency across all communication touchpoints (print, digital, social media, events).
* Support internal communications related to product launches and commercial updates.
* Create and adapt content for newsletters, digital campaigns, and press releases.
* Liaise with agencies and vendors for content creation, translation, and production.
4. Digital Marketing:
* Execute and optimize local digital campaigns across channels, including email marketing, website updates, and social media.
* Coordinate e-commerce/e-shop updates and related digital activities.
* Track KPIs and assist in generating reports to evaluate campaign effectiveness.
* Contribute to multichannel marketing and omnichannel campaign execution to ensure consistent customer experience across touchpoints.
5. Compliance and Documentation:
* Ensure all materials and activities meet regulatory and compliance standards.
* Manage documentation, approvals, and archiving of marketing materials.