Planetary is recruiting for a full-time Commercial Director (B2B) to lead the development of our mycelium and precision fermentation-based meat and dairy alternative protein business.
This role requires experience in commodity sales processes with an initial focus on Switzerland (50%), EU (30%), US (10%), and Asia (10%). Reporting to the CEO, the candidate will collaborate closely with product, production, and R&D teams. Following substantial market success and international expansion, the role might evolve towards the position of Chief Commercial Officer.
Key responsibilities
The Commercial Director of business operations leads a commercial team expected to generate sales of CHF 50m – 100m at full capacity and will be responsible for:
Market Strategy & Business Development
Develop and execute go-to-market, pricing, and growth strategies for regions, customer segments (CPG brands, retail, foodservice, distributors), and product ranges.
Conduct market research, monitor trends and competitor activities, and provide strategic insights through regular reports.
Drive product quality by gathering customer feedback and collaborating with production, R&D, and QC teams to refine product quality and offerings.
Own the commercial P&L of our production site, set and reach KPIs and targets for sales, profit, volume, and strategic growth.
Manage the entire sales process, from prospecting to closing and after-sales support, including establishment and evolution of logistics processes.
Drive continuous improvement in commercial execution, customer satisfaction, and business expansion and business process automation.
Marketing & Brand Positioning
Develop and implement brand positioning strategies, ensuring a strong and consistent brand message.
Evaluate brand positioning in the ingredient, white label, and branded space.
Represent the company at national and international conferences, trade fairs, and industry events.
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