Role Purpose / Mission: Support client activations and daily operation of CRM team
Main Accountabilities:
1. Assist in the development and implementation of CRM strategies to enhance customer engagement, retention and upgrade, through various lifecycle programs and client events
2. Coordinate client communication calendar and work closely with agency for communication production (MMS/ eDM etc), with reference to global guideline and campaign assets
3. Contribute creative ideas for client events & activations that aligns with brand DNA, and liaise closely with internal stakeholders and external partners to ensure seamless event planning, execution, and on-site coordination
4. Conduct data analysis to support client communication strategy, monitor campaign performance and generate actionable insights to improve ROI
5. Collaborate with external partners on the sourcing and development of member premiums
6. Close partnership with IT & external agency to support CRM system solutions
7. Handle and follow up on customer enquiries in a timely manner
8. Provide daily administrative support, including competitor monitoring, inventory management and invoice processing
Main Objectives:
9. Assist CRM team to coordinate & implement client events & programs according to marketing calendar
10. Support on data analysis to assess campaign performance
Knowledge, Skills and Experience:
11. Degree holder in Marketing, Communications or other related disciplines
12. 1-2 years working experiences in marketing field
13. Strong sense of responsibility, well-organized and good communication skills
14. Strong in MS Office applications including Excel, Word and PowerPoint
15. Good command of written & spoken English & Chinese
16. Immediately available is preferred