We're seeking a talented and driven Digital Marketing Campaign Specialist to join our growing team. In this role, you will lead the strategy, execution, and optimization of performance-driven digital campaigns across various channels, including social media, search engines, and display networks. You'll collaborate closely with creative, analytics, and content teams to craft compelling campaigns that drive measurable results and elevate brand visibility.
If you're passionate about performance marketing, have a keen eye for data, and love experimenting with new ideas to engage audiences, we'd love to hear from you.
Your areas of responsibility are:
• Execute the setup and implementation of performance marketing campaigns across various channels including Google Ads, Meta Ads, Tik Tok ads, LinkedIn ads;
• Monitor ongoing campaigns, analysing key performance indicators and making data-driven decisions to optimise performance and meet our partner's objectives;
• Implement A/B testing frameworks for campaigns to refine targeting, improve engagement and test out new models;
• Manage campaign budgets and adjust bids to optimise the allocation of resources across campaigns;
• Stay updated on the latest performance marketing tools and platforms to enhance campaign efficiency and outcomes;
• Prepare detailed weekly updates for the rest of the Performance Marketing team who will be in contact with the partners.
Requirements – Must have:
• 4+ years of professional experience in performance marketing;
• Proficiency in Google Ads, Meta Ads and other digital marketing platforms;
• Proficiency in Looker Studio dashboard creation and interpretation;
• Strong attention to detail, follow-through and analytical approach;
• Strong communication skills and ability to collaborate effectively within a multidisciplinary team;
• Good verbal and written communication skills in English, able to understand and speak at a proficient level.
Requirements – Nice to have:
Verbal and written proficiency in German and/or Italian.
Our Offer:
• Strong teamwork and flat hierarchies with development opportunities in a family environment;
• Home office/distance working possible;
• Flexible working hours;
• 5-day week with 42.5 working hours (100%);
• Four weeks of paid holidays and 15 public holidays per year (100%).
* Applications via email or linkedin will not be considered.