Psommelia. is a Zurich-based e-commerce company selling curated wines online to customers across Switzerland. We're a small, fast-moving team on a mission to make discovering and buying great wine simple, enjoyable, and free of pretension. /p pWe're looking for a Marketing Lead to own brand for sommelia. — building the marketing engine that brings new customers to our shop and keeps them coming back. /p h2Tasks /h2 ul liOwn and execute sommelia.'s marketing strategy across paid, organic, social, content, and email/CRM channels /li liPlan, launch, and optimize paid acquisition campaigns (Meta, Google Ads) to drive traffic, conversions, and sustainable customer growth /li liBuild and grow our social media presence, including content planning and execution /li liDevelop and drive our SEO and content strategy to grow organic visibility /li liSet up and manage email/CRM lifecycle campaigns (welcome series, abandoned cart, retention, re-engagement) /li liTrack key marketing metrics (CAC, ROAS, conversion rate, LTV) and use data to continuously improve performance /li liPlan and execute seasonal campaigns, promotions, and product launches /li liWork closely with the founders on brand positioning, messaging, and overall growth strategy /li liManage relationships with external partners, freelancers, or agencies as needed /li /ul h2Requirements /h2 ul liSeveral years of marketing experience in e-commerce — this is a must-have /li liExperience marketing wine or other beverage/CPG products is a strong plus; prior experience in wine e-commerce specifically is ideal /li liProven track record running paid acquisition campaigns (Meta/Google Ads) with measurable ROI /li liStrong analytical skills — comfortable working with performance data and using it to drive decisions /li liHands-on experience with email/CRM platforms (e.g. Klaviyo) and SEO/content marketing /li liExcellent written communication skills; German and/or French is a plus for our Swiss customer base /li liEntrepreneurial, hands-on mindset — happy to wear multiple hats in a small, fast-moving team /li liBased in or willing to flexibly work from Zurich /li /ul h2Benefits /h2 ul liReal ownership — shape sommelia.'s marketing from the ground up, with direct input into brand and strategy /li liClose collaboration with the founders — flat structure, fast decisions /li liFlexible working hours /li liA generous staff allowance on our wine selection /li /ulbrpBuy Wine. Confidently. /p