Skyguide is responsible for peoples safety and relies on its team of highly qualified, well trained employees.
Shaped by our founding story and inspired by the people we work with, we seek individuals who stand up for what they believe in. As a company, we are bold and dynamic, driven by passion and excellence. Together, we think and act future oriented, continue to innovate, and push boundaries in a traditional industry. With us, you can be your true self. We Empower, we Exceed, we Engineer .
MAIN PURPOSE
Lead the marketing & communications team for IWC in Switzerland.
WE WELCOME
Experienced and passionate individual eager to build and create a marketing strategy for a high end luxury timepiece brand in IWCs home market Switzerland.
YOU ARE
An experienced and passionate individual with 5+ years of experience in marketing and communications in the world of luxury, hospitality or related industries. In your function, you will lead the marketing and communications team and play a vital role in developing and implementing strategic marketing initiatives to promote the brand and drive sales growth. You will be responsible for managing all aspects of marketing and communications, both internally and externally, while supporting retail, wholesale, and e commerce business channels. Strongly interested in customers and key stakeholders, you both shape and represent the brand. Understanding customer needs, you contribute to an outstanding brand experience and client development. As a leader, you will be coaching a cross functional team consisting of a Senior Communications Manager, a Senior Project Manager, and a Project Manager Trade Marketing.
KEY RESPONSIBILITIES
In the role of the Head of Marketing, you contribute to the brand growth in terms of image and appreciation and are responsible for all marketing initiatives in the Swiss market.
You foster prospects and clients'' brand awareness and appreciation across all touchpoints and drive brand interaction in trade and retail marketing. Leading the team of 3 members, you are responsible for the main areas as follows:
1. PR / Communications: Definition of local strategy and roadmap in the light of global guidelines, leading the Senior Communications Manager and PR agency.
2. Media: Definition of media strategy and buying across all channels.
3. CRM: Manage, monitor and improve customer journey across all on and offline touchpoints.
4. CX / Events: Creation of outstanding experiences to drive prospect and client development.
5. Trade Marketing: Conception, steering, and controlling of brand visibility and activation for all POS.
6. Partnerships: