THE SCOPE
With 30 years of history, today Gaming1 is one of the international leaders in both land‑based and online games of chance (casino games, sports betting and poker). Its evolution at the heart of innovation is accompanied by a diversification and specialization of positions, with the creation of new cutting‑edge jobs.
YOUR ROLE
As part of this strategy, Gaming1 is looking for ONE Market Lead to drive the performance of its Swiss brands 777.ch. This is a highly operational role, combining business ownership, marketing execution, and cross‑functional coordination. The Market Lead will be responsible for the day‑to‑day performance of the brand, ensuring alignment with business targets, seasonality, and brand positioning.
* Business daily control: ensure all casino/sports KPIs/trends are in line with targets and seasonality, reporting to Business Manager
* Marketing: creation of a monthly CRM calendar for Casino & Sports, oversee the daily delivery of all CRM & VIP campaigns and daily evaluation of campaigns
* Define internal & external technical needs to execute profitable CRM campaigns
* Acquisition: weekly alignment with acquisition team to ensure good performance and budget control of each operation
* Monitor gaming activity and player behavior to identify trends, opportunities, and areas for improvement, collaborating with Casino team on the games & verticals positioning.
* Deal with game providers to get exclusive games and reach the best agreements for casino promotions
* Daily operational meeting with all local stakeholders to guarantee operational efficiency
* Develop and implement promotional campaigns aimed at increasing player engagement and retention, guaranteeing execution by the CRM team
* Collaborate with cross-functional teams, including marketing, compliance, and customer service, to enhance operational efficiency and customer satisfaction
* Build bridges with land-based operations and international sponsorships to support CRM campaigns
* Partial P&L owner
YOUR PROFILE
* You have a Bachelor’s or Master’s degree in business or marketing
* You have a proven experience in a market, commercial, or operational role within gaming, betting, e-commerce, or a highly regulated digital environment
* You are highly operational, hands‑on, and comfortable managing day‑to‑day performance
* You have strong analytical skills and is confident working with KPIs, trends, and performance reporting
* You have experience with CRM, promotions, and player lifecycle management
* You are comfortable coordinating multiple stakeholders and working cross‑functionally
* You have strong negotiation skills and experience dealing with external partners or suppliers
* You have a solid understanding of player behavior, retention mechanics, and value segmentation
* You are fluent in German (spoken and written) and in English. French is a plus.
* You have a strong understanding of the Swiss market and player expectations
WHAT WE OFFER
* Permanent employment contract in a stable and structured environment
* Integration into an internationally growing corporate group with 1,600 employees, where human values and team well‑being are at the core
* Attractive opportunities for professional development, tailored to your ambitions and skills
* A stimulating, multicultural, and dynamic working environment where innovation, integrity, and service quality are highly valued
* Workplace located in Baden
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