Activations & Integrated Marketing Campaigns
Develop and implement integrated marketing campaigns related to major launches, ambassadors, seasonal campaigns, product launches, exhibitions, events and boutique openings at global and local scale
Formulate and consolidate briefs by liaising with Product, Digital, Media, CRM, PR, Events, Client Experience, Retail, VM, Trade Marketing teams
Lead the development and orchestration of the campaigns from initial briefing to final delivery of the campaign including all creative assets in partnership with Creative teams and external partners as needed (Brief / Pre-Production / Production / Post-Production)
Develop and execute social media and content strategy, manage editorial calendar and social media activations including coordination with China, Japan and Korea markets
Craft and consolidate Go-To-Market and Commercialization Toolboxes related to each campaign, and accompany our regions and markets in the implementation of their local brand activations
Consolidate comprehensive reports related to each activation, track performances and identify key learnings and best practices for each major campaign
Maintain an in-depth knowledge of trends and the ever-changing marketing landscape
Social Media Management
Manage Social Media activations on the brand’s ecosystem including Instagram, Facebook, Twitter, Pinterest, YouTube, LinkedIn and local platforms including Line, Kakao, WeChat in collaboration with local teams as needed
Formulate and recommend social media needs to ensure strong social media activations including engaging copywriting and impactful assets overall
Publish and monitor social media campaigns as needed through our social media software Sprinklr
Manage Community Management and propose optimization of flows and client experience
Monitor social media performance and KPIs, produce reports as needed
What About You?
Successful experience of 3–5 years in marketing communications, campaign development, execution and implementation within the luxury industry
Strong Project Management skills, capacity to orchestrate multiple workstreams in parallel and manage or collaborate with internal and external cross-functional groups
Advanced knowledge of MS Office (Excel, PowerPoint, Outlook)
Mastery of digital and social media platforms (Instagram, Facebook, Twitter, LinkedIn, YouTube, Pinterest, WeChat, ...)
Bilingual in English/French including superb writing skills
Organizational & communication skills
Attention to detail
Flexibility
Dynamic, creative, agile and passionate
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