Marketing lead

H4Your mission /h4pAt a target="_blank" AVIAN /a, our mission is clear: we stop fires before they start. Our infrared camera systems and AI-driven monitoring help industrial companies detect abnormal heat early, prevent fire risk, protect assets, and avoid costly downtime.brWe have reached product-market fit. We have the product, the proof, and strong customer demand. Now we need the marketing engine.brAs Marketing Lead, your mission is to build an AI-forward marketing function that helps AVIAN scale to $10M+ ARR. This is not a traditional marketing role. We are not trying to hire a large team or manage a network of agencies. We want one exceptional operator using AI agents, automation, and sharp positioning to do the work of a small team.brYou will own the 1-to-many growth engine: brand authority, demand generation, content, website conversion, lifecycle marketing, event amplification, and AI-driven outbound support.brYou will:brulliBuild AVIAN’s AI-forward marketing operating model from the ground up. /liliOwn LinkedIn, founder-brand content, and high-signal thought leadership for industrial fire prevention, insurance, and manufacturing. /liliUse AI workflows to create programmatic content at scale across customer stories, vertical pages, SEO/AIO pages, outbound assets, and sales enablement. /liliBuild AI-driven outbound research and enrichment workflows for priority accounts, sectors, and buying committees. /liliDesign lifecycle automation beyond standard nurture, including lead scoring, reactivation, segmentation, trigger-based campaigns, and sales handoff. /liliImprove AVIAN’s website conversion, landing pages, SEO, and AI-search visibility. /liliTurn trade fairs into pipeline through pre-event targeting, content, booking flows, on-site support, and post-event follow-up. /liliBuild and manage lean growth experiments across paid, organic, email, content, and partner channels. /liliWork closely with sales to convert marketing activity into qualified pipeline and revenue. /liliTrack what works, cut what does not, and build repeatable systems. /li /ulThis is a hands-on IC role. You will write, build, automate, launch, analyze, and improve. /ph4Your profile /h4pYou are a mid-to-senior marketing operator who ships. You know how to build when there is no playbook, and you have already used AI to replace manual marketing work in production.brMust-haves:ulliExperience as a #1 or #2 marketing hire at a B2B startup, ideally in deep-tech, industrial SaaS, hardware-enabled SaaS, IoT, insurance-tech, or a related category. /liliProven track record building pipeline in a startup or scale-up environment. /liliEvidence of agentic AI workflows in production, not just prompting or experimentation. /liliAbility to demo AI workflows you have shipped, such as outbound research agents, enrichment pipelines, programmatic content systems, lifecycle automation, custom GPTs, Claude projects, Clay workflows, Lindy agents, n8n automations, or similar. /liliPublic evidence of an AI-native marketing point of view, such as writing, side projects, GitHub, Loom walkthroughs, shipped tools, or documented workflows. /liliStrong content ability across positioning, landing pages, LinkedIn, founder voice, email, and sales enablement. /liliStrong demand-generation instincts across inbound, outbound support, events, lifecycle, and conversion. /liliHands-on experience with HubSpot or similar CRM and marketing automation systems. /liliAbility to operate without a large team, agency layer, or perfect process. /liliStrong analytical discipline and clear ROI thinking. /liliHigh ownership, direct communication, and bias for action. /liliFluent English. /li /ulNice-to-haves:brulliExperience marketing to manufacturers, plant managers, safety teams, maintenance leaders, insurers, brokers, or industrial operators. /liliExperience in industrial IoT, fire prevention, predictive maintenance, machine vision, automation, safety tech, or hardware-enabled SaaS. /liliExperience with SEO, AIO, programmatic landing pages, paid search, paid social, and conversion optimization. /liliExperience planning and executing trade fair marketing. /liliGerman language skills. /liliBased in Zurich, Europe, or a major US industrial hub. /li /ul /ph4Why us? /h4pAVIAN is building a new category in industrial fire prevention. Our product protects real facilities, real assets, and real people. The impact is immediate, measurable, and operationally critical.brYou will join at the right stage: product-market fit is proven, customer demand is real, and the commercial organization is ready to scale. This is the opportunity to build a modern marketing function from scratch, with AI at the center rather than bolted on afterward.brWhat we offer:ulliDirect reporting line to the CEO. /liliFull ownership of AVIAN’s marketing engine. /liliOpportunity to build an AI-forward function that replaces the work of a small team. /liliClear mandate to create pipeline, brand authority, and repeatable growth systems. /liliCompetitive compensation. /liliPerformance-based variable compensation tied to pipeline and ARR milestones. /liliEquity participation. /liliBudget authority for tools, experiments, events, and selective external support. /liliFlexible, high-trust working model. /liliInternational team with a clear mission and strong customer focus. /liliOpportunity to help scale AVIAN to $10M+ ARR and beyond. /li /ulThe AVIAN Way:brulliClarity, ownership, speed. Everyone owns outcomes end-to-end. /liliFail fast, fix faster. We learn quickly and improve continuously. /liliRadical transparency. Shared knowledge, open decisions, constant feedback. /liliGlobal and focused. International team, customer-obsessed, real-world impact. /li /ulAVIAN is an equal-opportunity employer. We welcome applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status. Reasonable accommodations are available upon request. /ph4About us /h4pEarly Fire Prevention. Predictive Power.brAVIAN’s Swiss-engineered computer vision algorithms provide mission-critical protection for high-risk industries - wood, recycling, paper, and beyond - by spotting process anomalies before they escalate. Our AI-driven system has already stopped thousands of fires and downtime hours in real operations, saving facilities from catastrophic loss.brWith the world’s largest dataset of real fire events, AVIAN delivers unmatched accuracy, instant alerts (SMS, WhatsApp, phone), and PLC-based automatic shutdowns. Beyond fire safety, our predictive maintenance analytics extend equipment lifetime, reduce downtime, and keep your facility insurable. /p