This freelance opportunity is ideal for a seasoned Social Media Manager with a passion for both sport and entertainment. The role centers on elevating a global media and lifestyle brand that uniquely blends coverage of major sporting events and entertainment spectacles. You will be responsible for shaping and executing the brand’s digital presence, ensuring its identity and storytelling resonate across all platforms. The position offers flexibility and autonomy, making it well-suited for a creative, data-driven professional who thrives in dynamic, fast-paced environments.
Deliverables
Develop and refine brand identity and guidelines for digital channels
Create, curate, and direct compelling content tailored to diverse audiences
Oversee daily publishing schedules and manage community engagement across platforms
Analyze performance metrics to inform strategy and drive consistent growth
Collaborate on paid social campaigns, SEO initiatives, and influencer partnerships
Support the launch of new product lines, digital magazines, and event-based experiences
Ensure brand consistency across all touchpoints, including apparel, city guides, and pop-up events
Requirements
Minimum 6 years of experience in social media management, preferably with global or lifestyle brands
Demonstrated expertise in content strategy, brand development, and digital storytelling
Proficiency with major social platforms (Instagram, Twitter/X, TikTok, Facebook, LinkedIn) and analytics toolsStrong understanding of paid social, SEO, and influencer marketing best practices
Experience working with startups or scaling brands is highly desirable
Excellent written and visual communication skills
Ability to work independently, manage multiple projects, and adapt to evolving priorities
Familiarity with brand identity systems, including color palettes and typography, is a plus
Flexible availability to accommodate event-driven publishing and engagement
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