You are the Marketing Conductor for the On-Trade channel in Switzerland.
Your role goes beyond execution: you define the Go-to-Market strategy for products/brands in your channels.
You analyze the market to identify growth levers and build plans that will allow the sales team to gain market share and enhance our Marketing Manager - On-Trade.
Your Key Missions: Definition: Develop the annual On Trade roadmap by segmenting the approach according to customer types: Gastronomy, Hospitality, Wholesalers, Wine Merchants, and by linguistic region.
Design a program to help our resellers develop their own sales through our brands & product range.
Define a customer experience and prescription policy.
Assortment & Offering Policy: Analyze the profitability of ranges to co-define with sales the target assortments, tactical pricing policies, and exclusive offerings.
Market Levers: Identify untapped market opportunities (new segments, convenience stores, orders, offers to drive growth & competitiveness: Analyze the market, identify industry trends, and propose commercial strategies.
Commercial: Structure the year with campaigns and seasonal marketing for Priority Brands: Scenario planning for product launches and brand focuses through omnichannel strategies to stimulate demand among our clients.
Sponsorship: Transform image-building activities (Events, Festivals, Sports) into concrete business levers.
Management of business resources: Brief and coordinate internal experts (Studio, Digital, Event, Content) to produce sales support tools ensuring consistency of messaging and commercial effectiveness: Equip the salesforce with strong arguments and orchestrate programs with our wine expert.
Quality & Consistency: Be the guarantor of deliverable quality and adherence to brand image across all touchpoints.
Your Profile: Experience: Approximately 10 years of experience, including at least 5 years in Marketing in the Wines & Spirits or Premium FMCG sector, with proven experience in out-of-home channels.
Dimension: You know how to build a structured and reasoned marketing plan to convince management and a sales force.
Professional Expertise: You understand the business models of a distributor and a retailer.
Ability to manage, unify cross-functional teams, and handle complex projects.
Languages: Fluent French and German are essential.
jidd6976f0aen jit0206aen jpiy26aen