Ph3Role Purpose /h3pThe Head of Marketing Communications for Switzerland is responsible for defining and executing the local marketing strategy to drive measurable business growth, pipeline contribution, revenue influence, and market positioning. Reporting to the Group CMO, the role balances global strategic alignment with local market priorities, acting as a strategic partner to the Switzerland CEO and Sales Leadership while maintaining ownership of marketing investments, priorities, and outcomes. The role is instrumental in evolving marketing into a commercially driven, performance‑oriented growth function that strengthens Zühlke’s unified brand presence across all markets. /ph3Key Responsibilities /h3h3Marketing Strategy Business Impact /h3ulliDefine and lead the Switzerland marketing strategy aligned with Group priorities and commercial objectives. /liliTranslate business priorities into focused marketing plans with measurable outcomes. /liliIdentify target industries, customer segments, and growth opportunities. /liliEmbed marketing into go‑to‑market and commercial planning processes. /li /ulh3Budget Ownership Investment Management /h3ulliOwn the Switzerland marketing budget and investment allocation decisions. /liliPrioritise marketing investments based on strategic relevance and expected business impact. /liliMake clear trade‑offs to maximise value and focus on high‑impact activities. /liliApprove, redirect, or stop initiatives based on performance and alignment. /li /ulh3Demand Generation Pipeline Contribution /h3ulliDrive a balanced marketing approach across long‑term demand generation and short‑term lead generation. /liliOwn marketing contribution to pipeline creation, revenue influence, and ROI. /liliMonitor funnel performance and identify opportunities to improve conversion. /liliPartner with Sales to strengthen lead quality, follow‑up, and conversion discipline. /liliEnsure marketing activities are connected to clear offerings and measurable conversion paths. /li /ulh3CRM Performance Management /h3ulliEnsure transparency of marketing contribution across the sales funnel. /liliMonitor lead quality, conversion rates, and marketing‑sourced and influenced pipeline. /liliUse CRM insights and performance data to drive optimisation and decision‑making. /liliMaintain discipline in lead handover and follow‑up processes. /li /ulh3Brand Global Alignment /h3ulliEnsure consistent positioning, messaging, and market presence across all touchpoints. /liliAlign with Group Marketing teams and other countries on campaigns and priorities. /liliContribute to a unified “One Zühlke” brand approach across markets. /li /ulh3Stakeholder Leadership /h3ulliAct as a trusted strategic partner to the Switzerland CEO and Sales Leadership. /liliProvide clear, data‑driven recommendations on priorities and investments. /liliAlign local business needs with Group strategy and marketing principles. /liliNavigate differing stakeholder perspectives to drive focused decisions. /li /ulh3Marketing Transformation Ways of Working /h3ulliDrive the transition toward performance‑ and outcome‑driven marketing. /liliEstablish clear priorities and accountability across marketing activities. /liliFoster effective collaboration across local and Group marketing teams. /liliContribute to continuous improvement in marketing effectiveness and efficiency. /li /ulh3Required Capabilities /h3h3Experience Skills /h3ulli8–10+ years of experience in B2B marketing, including strategic leadership roles. /liliProven track record of delivering measurable business impact. /liliStrong expertise in demand generation and performance marketing. /liliExperience managing budgets with ROI accountability. /liliStrong understanding of CRM, funnel management, and sales‑marketing alignment. /liliExperience working in matrix and/or multi‑country organisations. /li /ulh3Leadership Mindset /h3ulliStrong commercial and business‑outcome orientation. /liliAbility to prioritise effectively and make strategic trade‑offs. /liliConfident decision‑maker with strong stakeholder management skills. /liliCollaborative mindset with commitment to a unified brand approach. /liliData‑driven, pragmatic, and results‑oriented. /li /ulh3Success Measures / KPIs /h3ulliMarketing contribution to sourced and influenced pipeline and revenue. /liliMarketing ROI and budget efficiency. /liliLead quality and conversion performance. /liliCampaign effectiveness and optimisation impact. /liliCRM transparency and attribution quality. /liliConsistency of brand positioning and messaging across markets. /li /ulh3Equal Opportunity Employer /h3pWe welcome people from all backgrounds, regardless of their gender, personality, national origin, race, religion, colour, sexual orientation, gender identity, age, marital status, disability or veteran status. /p /p #J-18808-Ljbffr