At Bloomie, we're passionate about the human side of hiring. We believe in fair, transparent, and efficient practices, powered by the latest technology, to help individuals and organizations build exceptional teams.
Responsibilities
* Develop and implement comprehensive marketing strategies to achieve business objectives and support rapid growth.
* Manage and optimize multi-channel digital marketing campaigns, including SEO, SEM, social media, email marketing, and content marketing.
* Conduct thorough market research, analyze competitor activities, and identify emerging trends to inform strategic decisions.
* Collaborate cross-functionally with sales, product development, and other teams to ensure cohesive brand messaging and campaign execution.
* Monitor, analyze, and report on marketing campaign performance, utilizing data to drive continuous improvement and ROI.
* Oversee the creation of compelling marketing content across various platforms, ensuring brand consistency and engagement.
* Identify and pursue new market opportunities and innovative growth initiatives to expand market reach.
Qualifications
Minimum Qualifications
* Bachelor's degree in Marketing, Business Administration, or a related field.
* Proven experience (3+ years) in a marketing role, with a strong emphasis on digital marketing strategies and execution.
* Demonstrated ability to develop, launch, and manage successful marketing campaigns that drive measurable results.
* Proficiency in marketing analytics tools and platforms to track performance and inform decision-making.
* Exceptional communication, presentation, and interpersonal skills.
Preferred Qualifications
* Experience working within a fast-paced "scale up" or growth-oriented environment.
* Advanced degree (e.g., Master's) in Marketing or a related discipline.
* Familiarity with marketing automation platforms and CRM systems.
* A portfolio showcasing successful marketing campaigns and growth initiatives.
* Ability to manage marketing budgets and external vendor relationships effectively.