At Swatch, we thrive on surprise. Whether it’s with our collections, action sports or artistic collaborations, we don’t stay inside the box. We’re here to shake things up with our striking designs, which always reflect the zeitgeist but never fail to catch the eye. That’s what we do best, and that’s what we’ve been doing since 1983. Our team is a collective of passionate people headquartered in Switzerland and present worldwide. We are visionaries and revolutionaries – unwaveringly true to ourselves and unafraid to do things differently. Together, we are here to make the world a little more colorful and exciting by embracing newness and boldness. Are you one of us? Join our team.
SENIOR INTERNATIONAL PR MANAGER 100%
Job Description
* Develop and execute PR campaigns that build awareness and credibility with key audiences
* Shape and refine messaging that reflects brand voice and values.
* Oversee day-to-day work with local PR Managers to ensure aligned, high-quality execution
* Track and analyze media coverage and campaign performance metrics to report on ROI, draft appropriate responses
* Coordinate press attendance at global and glocal press events
* Manage media visits and spokesperson interview opportunities
* Identify and manage potential reputational risks and contribute to respective communications planning and response
* Partner with internal teams to identify and amplify compelling product and brand stories
* Oversee PR budgets and external partner relationships, where applicable
Profile
* Strong experience pitching and placing stories with tier‑one media
* Experience collaborating with c‑level executives and cross‑functional teams
* Ability to work well in an extremely fast‑paced environment with high volume projects and quick turn‑around
* Ability to handle multiple projects, coordinate with various departments both internally and externally, with the flexibility to re‑prioritize when needed, keeping timing, quality, and budget in mind while driving projects forward pragmatically
* Organized, reliable, flexible and team‑oriented work ethic
Professional Requirements
* Bachelor or master’s degree in communications, marketing, or related discipline
* 8–10 years in PR or external communications, ideally in an agency environment and/or watchmaking industry
Languages
Excellent English and French skills, written and spoken; German is a plus.
Job Location
Rue Nicolas‑G‑Hayeck / Nicolas‑G‑Hayeck‑Strasse, 2502 Biel/Bienne, Switzerland (Bern)
Company Address
Swatch Ltd, Nicolas G. Hayek Strasse 1, CH‑2502 Biel, Switzerland
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