At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us.
If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.
Shopper and Category Manager (m/f/d)
YOUR TASKS AND RESPONSIBILITIES
As a Shopper and Category Manager, you are responsible for translating category and shopper insights into impactful Point of Sale (POS) strategies and orchestrating their implementation to achieve growth above the market and incremental sales for your brands or categories; In this role, you focus on both online and offline activation, ensuring that shopper marketing initiatives, POS materials, and trade communications are insight-driven, customer-centric, and fully aligned with Brand, Sales, and Category objectives; You collaborate closely with internal and external partners to deliver best-in-class in-store execution and omnichannel shopper experiences that drive visibility, conversion, and long-term category growth.
KEY TASKS
Understand category and shopper insights and use them to define, produce, coordinate, and control all below-the-line (BTL) programs, POS materials, and trade/shopper communications across brands, channels, and online/offline touchpoints;
Lead discussions on Category Vision and in-store key development drivers, deliver impactful trade stories (for example via workshops or presentations), and develop category management projects for customers;
Drive the strategic yearly plan on promotional packs in consultation with brand and category core teams, develop new promotion mechanics in alignme...