About TABConf TABConf is The Atlanta Bitcoin Conference, a technical Bitcoin event built around community, education, and support for developers. Since 2018, TABConf has built a reputation as a more grassroots, builder-first gathering, with programming shaped by the community, a strong open-source ethos, Builder Days, grants, and hands-on technical experiences. TABConf is more technical than most Bitcoin events, but it is intentionally open to people who want to learn, contribute, collaborate, and meet real builders.
The Role We’re hiring a fractional sponsorship lead to build and run a focused outbound sponsorship motion for TABConf.
You’ll own the sponsor process from target list to signed deal. That means shaping sponsor packages, opening doors, running discovery, sending proposals, negotiating terms, and closing aligned partners who want direct access to Bitcoin developers, open-source contributors, technical founders, and high-signal builders.
This is not a generic conference sales role. TABConf has one ticket type, no VIP or whale tier, and a strong community-first culture. The right person knows how to sell credibility, technical relevance, and builder access without turning the event into a trade show.
What You’ll Sell Initial focus will be TABConf sponsorship inventory and partner packages, including:
Main Sponsor
Builder Days Sponsor
Hardware Sponsor
After Party Sponsor
Badge Sponsor
Lunch Sponsors
Capture the Bitcoin Sponsors
Coffee and Water Sponsors
General Sponsors
Private Meeting Space packages
Grant support packages
You’ll also help identify smart add-ons and renewal paths tied to TABConf’s broader community footprint, including channels like X, YouTube, podcast, newsletter, and Discord, when those extensions make sense and are approved by the team.
Outcomes Success in this role looks like:
A clean, realistic sponsor pipeline across core Bitcoin categories such as infrastructure, Lightning and payments, custody and wallets, mining and hardware, developer tooling, education, and aligned funds or venture firms.
Clear proposals that map sponsor dollars to real outcomes: visibility, builder engagement, technical credibility, and presence in the right rooms.
Signed deals for anchor inventory first, then mid-tier packages, then repeatable lower-tier closes.
Tight handoff to TABConf ops so sold deliverables match what gets executed.
A repeatable sponsor playbook for future TABConf cycles.
Your First 90 Days Build a target list of 100 to 150 aligned accounts across Bitcoin-native and adjacent technical companies.
Refine the sponsor sheet, positioning, and outreach language for the next TABConf sales cycle.
Lock in a tiered account strategy: anchor sponsors, mid-tier targets, quick wins.
Run 40 to 60 targeted outbound touches per week.
Book 8 to 12 qualified sponsor calls per month.
Send 5 to 8 strong proposals per month.
Open a qualified pipeline large enough to cover the remaining flagship inventory and create room for renewals.
Close at least one anchor sponsor and multiple mid-tier packages in the first cycle.
Document the motion so TABConf is not rebuilding the process from scratch every year.
Responsibilities Own full-cycle sponsorship sales from research through close.
Turn TABConf inventory into clear, sponsor-friendly packages that still feel native to the event.
Maintain a clean pipeline, forecast, and weekly update rhythm.
Coordinate closely with organizers so proposals match actual inventory and delivery capacity.
Create repeatable collateral including one-pagers, sponsor summaries, objection handling notes, and lightweight case studies.
Surface expansion opportunities without overcomplicating the offer.
You Are Bitcoin-native, or very close to it.
Comfortable selling into technical buyers, founders, ecosystem teams, and sponsor decision-makers.
Strong at outbound and account mapping.
Able to run a crisp discovery call and move from conversation to proposal quickly.
Good at packaging. You can turn a sponsor’s vague interest into a clear package with pricing, deliverables, and expected value.
Comfortable working inside a lean, founder-led environment with fast feedback loops.
Someone who understands the difference between high-signal sponsorship and flashy conference clutter.
Ethos and Fit TABConf is builder-first, grassroots, and community-driven. The right fit values truth over spin, substance over noise, and long-term trust over short-term revenue grabs.
You should care about matching the right partners to the right environment. You should be able to protect the tone of TABConf while still bringing in sponsor revenue that helps the event grow.
For TABConf, I would structure this slightly tighter than the PlebLab version because the deals are more seasonal and anchor-package heavy.
A strong version would be:
Commission-first, fractional engagement
20 to 25 percent commission on net-new sponsors closed
10 to 12 percent on renewals or expansions you directly own
Paid on cash received
Multi-payment deals paid out as cash comes in
Commissions paid within 10 business days of TABConf receiving funds
Optional kicker for selling out anchor inventory or clearing a defined revenue threshold
Potential path into a longer-term partnerships role if the motion proves out
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