Job description
* Develop and execute PR campaigns that build awareness and credibility with key audiences.
* Shape and refine messaging that reflects brand voice and values.
* Oversee day‑to‑day work with local PR Managers to ensure aligned, high‑quality execution.
* Track and analyze media coverage and campaign performance metrics to report on ROI, draft appropriate responses.
* Coordinate press attendance at global and glocal press events.
* Manage media visits and spokesperson interview opportunities.
* Identify and manage potential reputational risks and contribute to respective communications planning and response.
* Partner with internal teams to identify and amplify compelling product and brand stories.
* Oversee PR budgets and external partner relationships, where applicable.
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