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von: F. Hoffmann-La Roche Ltd
At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
The Position
At Roche, our mission is to advance science to help people live longer, healthier lives. Our Global Pharma Strategy (GPS) team is at the heart of this mission, shaping the future of healthcare by guiding the strategic direction of our innovative product portfolio. As a member of this team, you'll be at the forefront of turning scientific breakthroughs into impactful healthcare solutions for patients worldwide. We're looking for a dynamic and visionary professional who is passionate about making a real difference.
We're currently seeking a Commercialisation Marketing Leader (CML) to join our team. In this role, you will be responsible for the executable marketing strategies within our integrated product or disease area (DA) plans. You will work closely with a cross-functional team and the Commercialisation Strategy Leader to drive our marketing efforts.
The Opportunity
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Lead the marketing strategy at either the individual asset or DA level, including the co-positioning of products, launch readiness of new medicines or line extensions, and market strategies for existing assets.
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Ensure brand consistency across all customer touchpoints globally and locally, championing content excellence and a "core and common" approach to materials.
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Leverage digital platforms, data analytics, and AI to develop omnichannel marketing strategies that are integrated, consistent, and tailored to diverse customer needs.
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Design and execute customer-centric strategies that prioritize personalized and insight-driven customer journeys across global markets.
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Sponsor, lead, or deliver key work packages identified by the Commercialisation Lead Team (CLT), such as pre-SREP work, commercial input into DACS, launch readiness, and competitive scenario planning.
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May serve as a core member of the Commercialisation Lead Team or a key member of the marketing community, coordinating DA-level marketing efforts.
Who You Are
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You have 4-8 years of experience in global and/or affiliate Pharma Marketing with a proven track record of translating strategies into actionable execution and delivering measurable results. Experience in Malignant Haematology is particularly valued.
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You have a proven track record of delivering across all product lifecycle stages (pre/peri launch, value maximization, and sunsetting), including creating integrated, data-driven strategies that enhance customer engagement.
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You possess exceptional interpersonal and partnering skills, with a proven ability to lead through influence within cross-functional, virtual, and matrixed environments.
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You have a demonstrated ability to solve complex, unprecedented challenges, using data-driven insights to make high-impact decisions.
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You have outstanding communication and presentation skills, with the ability to clearly articulate both strategic vision and tactical execution to cross-functional teams and leadership.
Ready for the next step? We look forward to hearing from you. Apply now to discover this exciting opportunity!
Who we are
A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let’s build a healthier future, together.
Roche is an Equal Opportunity Employer.
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