BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World.
To achieve our ambition we are looking for colleagues who are ready to join us on this journey! Tomorrow cant wait lets shape it together!
ROLE SUMMARY
Join our Marketing Team in Lausanne Switzerland as a Brand Executive and play a pivotal role in shaping the future of combustible products. We are seeking a dynamic driven professional with proven brand experience a strong analytical and strategic mindset to join our fast-paced environment. As Brand Executive you will take full ownership of the end-to-end process from briefing agencies and internal teams to overseeing New Product Introductions (NPI) managing your budget and overseeing brand performance.
ACCOUNTABILITIES
* Support the Category Manager in defining and executing brand strategy ensuring alignment with company objectives regulatory requirements and marketplace dynamics.
* Drive and manage brand marketing projects from inception to completion including briefing agencies coordinating with product teams and ensuring successful NPIs.
* Take ownership of the end-to-end project lifecycle overseeing all steps from conceptual brief to execution managing relevant write-offs and guaranteeing best-in‑class consumer experience at every touchpoint.
* Maintain a strong relationship with Global Brand team to ensure timely follow‑up on deliverables and status updates and to effectively influence the best brand positioning for the Swiss end market
* Analyse and evaluate market performance and market research data to identify and develop new marketing measures for the category.
* Lead cross‑functional and cross‑departmental projects ensuring effective stakeholder management communication and timely delivery of all agreed measures.
* Ensure effective budget allocation within the context of approved budgets.
EXPERIENCE SKILLS KNOWLEDGE
The ideal candidate for this role
* Bachelors or Masters degree in Business Administration Marketing or a related field.
* Demonstrated experience in brand management and / or trade marketing with evidence of analytical and strategic thinking.
* Strong project management skills with a track record of successfully managing complex cross‑functional initiatives from brief to launch.
* Effective and efficient way of working
* Deep consumer Understanding and Brand Building foundations (Brand Purpose Positioning Portfolio Strategy and Comms Strategy)
* Distinctive communication and interpersonal abilities with proven talent for collaboration across levels of the organisation both in‑house and externally.
* Team player with flexibility resilience and the ability to thrive in a dynamic fast‑paced environment.
* Good knowledge of MS Office and relevant marketing applications
* Business fluent language skills in English and either French or German (preferably German)
What we offer you
We offer a market leading annual performance bonus (subject to eligibility)
Our range of benefits varies by country and includes diverse health plans initiatives for work‑life balance transportation support and a flexible holiday plan with additional incentives
Your journey with us isnt limited by boundaries; its propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement where your career progression isnt just a statement its a reality were eager to build together. Seize the opportunity and own your development; your next chapter starts here.
Youll have access to online learning platforms and personalized growth programs to nurture your leadership skills
We prioritise continuous improvement within a transformative environment preparing for ongoing changes
WHY JOIN BAT
Were one of the few companies named as a Global Top Employer by the Top Employers Institute certified in offering excellent employee conditions.
Collaboration inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive regardless of gender sexual orientation marital or civil partnership status gender reassignment race religion or belief colour nationality ethnic or national origin disability age skills experience education socio-economic and professional background veteran status perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family parental leave national service sabbatical and / or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
Required Experience :
Manager
Key Skills
* Digital Marketing,Marketing,Management Experience,Profit & Loss,Analysis Skills,Microsoft Powerpoint,Market Research,Project Management,Product Management,P&L Management,Product Development,Branding
Employment Type: Full Time
Experience: years
Vacancy: 1
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