Responsibilities Manage and develop the company's social media presence across key platforms (LinkedIn, Instagram, YouTube, X/Twitter, TikTok), ensuring consistency with global brand guidelines and the local regulatory environment
Coordinate the editorial calendar, ensuring alignment between published content, disease state priorities, corporate communications activities and business KPIs
Develop and localize social media content adapted to Switzerland's multilingual market, including approval coordination
Sprinklr scheduling and posting, manage organic and dark post content
Oversee relationships with social media and creative agencies, ensuring quality, coherence, and timely delivery of content
Monitor, track and report on social media KPIs; provide regular performance insights and optimization recommendations to internal stakeholders
Ensure all social media activities comply with Swiss pharmaceutical advertising regulations (HMG, AWN) and the company's global Ethics and compliance standards
Collaborate with ASG team to ensure local campaigns align with hub-level strategy and leverage shared assets and best practices
Identify and propose innovative digital approaches to enhance user experience, including exploration of new technologies and third party partnerships
Cross functional and agency collaboration Collaborate across functions to ensure integrated and compliant execution of all digital activities
Brief, manage and evaluate external creative and media agencies; ensure timely delivery within budget
Liaise with international consumer media/social media and Corporate Affairs teams to cascade global strategies locally and contribute Swiss market insights to broader hub initiatives
Profile University degree in Marketing, Communication, Business Administration, Digital Media or related field
Minimum 2 years of professional experience in social media management, using different platforms in a business context
Demonstrated experience planning, implementing and optimizing social media and digital campaigns
Genuine platform fluency: understanding of how organic and paid content work differently on each platform, how algorithms reward content, and what good looks like for a health or corporate brand
Fluent in English, German and French (written and spoken)
Experience in the Swiss or broader European pharmaceutical industry; familiarity with Swiss pharmaceutical regulations (HMG, AWV) is a strong asset
Knowledge of programmatic advertising, SEO/SEM and paid social strategies
Familiarity with agile project management methodologies and collaboration tools (MS Teams, SharePoint...)
Ability to translate complex scientific or medical content into accessible, engaging digital formats
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