VANS is looking for an exceptional Product Content Coordinator to join our Direct-To-Consumer Marketing team based in Stabio, Switzerland.
® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture.
Let’s Talk about the Role
You, as Product Content Coordinator are responsible for product content needs identification and projects execution across all of the VANS EMEA websites and 2P Wholesale partners. You will contribute to the definition and execution of Go-To-Market process for regional product imagery, copy, translations and technical features with the final aim of communicating product in a way that builds brand equity, explains details effectively, and creates desire. You will work closely with multiple internal teams, such as UX, buying and digital marketing, and external stakeholders in relation to e-commerce product content.
How You Will Make a Difference
You will achieve this by:
1. Define and own the product content strategy for digital marketplaces in alignment with seasonal Go-To-Market plans, anticipating content needs and identifying opportunities for innovation.
2. Set project milestones, timelines, and strategic direction for Owned & Partnered E-Commerce Channels, ensuring on-time execution, cross-functional alignment, and adherence to brand guidelines.
3. Own and manage the overall content budget, ensuring efficient resource allocation and maximum ROI.
4. Oversee relationships with external agencies, photographers, copywriters, translators, and technology vendors to deliver high-quality, on-brand content.
5. Drive the adoption of AI and GenAI tools for content generation, translation, and optimization, leading pilot projects and scaling successful initiatives.
6. Explore opportunities and drive execution to leverage digital content across other consumer touchpoints (e.g. in-store, paid media campaign content, PR materials etc.).
7. Monitor performance metrics, analyze data, and ensure all content meets UX and SEO best practices while being optimized for multiple platforms and markets.
Skills for Success
8. Preferrable of a few years of experience in a Digital Content role, E-commerce or Digital Marketing
9. Strong project management and organizational skills
10. Fluent in English. Any other language would be a plus.
11. Excellent usage of Excel and Power Point
12. Experience with content analysis tools
13. Experience with SFCC, Cloudinary
14. Excellent ability to work to tight deadlines and with attention to details
15. Passion for Vans Brand, product communication and UX
16. Pro-active, curious, humble, eager to learn, adaptable to changes, team player
What’s in it For You
We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.
17. A supportive feedback-based culture where respect and integrity guide us in what we do
18. An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
19. Be part of an iconic lifestyle brand in a multi brand, multi countries organization
20. On site gym offering health and well-being initiatives
21. A discount card with 50% on all VF brands
22. Break out areas offering complimentary hot drinks
About VF
VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at
Free to Be, Inclusion & Inclusion & Belonging
As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
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