Responsibilities
:
1. Content strategy and management Lead platform strategies for key content marketing channels in close collaboration with Digital Marketing Managers, ensuring alignment with our customer's strategic priorities, brand consistency, and measurable impact. Manage team editorial calendars to deliver high-quality content-such as thought leadership, product pages, and launch materials-on time and in coordination with global marketing objectives Use performance insights and stakeholder input to continuously refine strategic direction and content deliverables
2. Content Creation, Review, and Optimization Work with in-house and external partners to deliver engaging, high-quality digital assets such as product pages, ebooks, case studies, infographics and videos, tailored to target audiences Curate, edit, and fact-check content for accuracy, readability, and regulatorypliance Enhance and align web content with best practices and rmendations from SEO specialists to increase visibility and rankings Repurpose and adapt content into multiple formats to extend reach and effectiveness across digital channels and audiences Continuously optimize content using channel performance metrics and audience insights
3. Cross-Functional Collaboration &munication Partner with marketing managers, product managers, SEO specialists, designers, and campaign leads to ensure unified storytelling and digital execution Participate in strategic discussions to evaluate campaign performance and content impact
4. Stakeholder & Vendor Management Manage content production vendors, freelancers, and creative agencies to deliver quality assets on time and within budget Ensure third-party vendors follow legal, procurement, and brandpliance processes
5. Maintain and enforce content guidelines and tools to ensure brand voice, tone, and style consistency across all platforms
6. Lead or contribute to our customer's editorial boards, contributing to strategy and channel planning
7. Leverage data-driven insights to optimize content strategies and improve engagement across customer segments
8. Promote digital content best practices across the division and contribute to process improvement initiatives
Your profile:
9. Bachelor's degree in Marketing,munications, Journalism, Life Sciences, or related field
10. 4+ years of professional experience in digital content creation, content marketing, or editorial roles
11. Experience working in a matrix organization in healthcare, life sciences, diagnostics, or another regulated environment and familiarity with contentpliance (legal, brand, medical) is strongly preferred
12. Familiarity with product marketing and customer journey content for B2B, B2C, or B2B2C audiences
13. Proven ability to create and manage content across multiple digital platforms (web, email, social, campaign microsites)
14. Strong editorial skills, including copywriting, copyediting, and proofreading with a keen eye for detail
15. Ability to translateplex technical/scientific concepts into engaging, customer-appropriate content
16. Native English speaker (or equivalent fluency), with excellent written and verbalmunication skills
17. Understanding of SEO best practices, user experience principles, and digital content performance metrics
18. Strong interpersonal andmunication skills; able to gather input from stakeholders and synthesize it into actionable content
19. Ability to manage agency/freelancer collaboration and ensure content quality and brand alignment
Nice to Have:
20. A master's degree is a plus, especially in a scientific discipline
21. Proficiency with content management systems (CMS), editorial calendars, and project management tools
22. Experience working with global teams and adapting content for regional/local
General Information:
23. Start date: asap
24. latest Start Date:
25. Planned duration: 12 months
26. Extension: very likely
27. Workplace: Rotkreuz
28. Workload: 80-100%
29. Home Office: Yes, max. 2 days
30. Travel: 5%
31. Team: 20 people
32. Working hours: Standard and according to the USA EST/EDT/PST time zone 1 night per week
Job ID C47D7BCE-6969-41EB-B74F-3178613229B7