Position: Personal Assistant (to CEO)
Compensation: AED 12,000 - AED 15,000 per month + Up to 10% Performance Bonus
Location: Remote
This role owns the CEO's entire personal and lifestyle operation — building elite provider relationships and using AI tools daily to research, validate, and execute at speed — built for someone with 2–3 years of principal-facing HNWI or executive lifestyle coordination experience who ensures every detail is handled before it's asked for.
Role Overview
You'll be the connection point between vision and reality, orchestrating flawless execution and transforming requests into exceptional outcomes. You'll proactively manage the CEO's personal life, build an elite network of service providers, and create systems that ensure their world runs effortlessly. This role is built on complete confidence and trust, empowering the CEO to focus on their primary business objectives.
What Is In It For You
1. Direct CEO Access with Real Responsibility
You won't be managing someone else's calendar or fielding requests through layers. You're the single point of contact for the CEO's entire personal life. You'll secure coveted reservations, coordinate exclusive event access, design personalized experiences, and build relationships with elite service providers. Your judgment matters. Your network becomes invaluable. Your execution creates impact daily.
2. Partner with the 1%
Top 5 Mattress Brand in the USA with Over $1 Billion USD in Sales
Great Place to Work Certified
Work with Forbes Council Member CEO
Gain firsthand exposure to strategic decisions and high-velocity execution that drives a global brand.
3. Build a Premium Network That Compounds
You'll cultivate relationships with Dubai's top-tier service providers—luxury hospitality, exclusive venues, premium wellness, elite automotive services. This network becomes your professional asset. The connections you build, the standards you uphold, and the execution excellence you demonstrate will define your reputation in Dubai's lifestyle management space.
What You'll Need
2-3 years of experience managing a principal's personal life operations — including lifestyle coordination, personal travel, household management, or provider relationships for a private individual or family
Proven expertise as a master researcher, able to quickly identify and vet high-quality providers, products, and solutions
A resourceful problem-solver who thrives on challenges and finds solutions where others see obstacles
Exceptional communication skills with the polish to represent a CEO in all interactions with premium service providers
Meticulous attention to detail with zero tolerance for errors or missed follow-ups
Strong network-building skills and comfort interfacing with luxury and high-end service environments
Tech-savvy with proficiency in G-Suite and the ability to learn new systems quickly
Flexible mindset with availability for occasional evening/weekend coordination
Good-to-Have
Experience with Asana or similar project management tools
A background in luxury hospitality, lifestyle management, or family office environments
Fluency in additional languages is a plus
The Puffy DNA
We're restless, perpetually hungry, and fast-paced, driven by an unwavering belief that we can outperform any competitor — regardless of their size.
Be the Owner: We don't hire employees; we welcome owners. You're accountable for results, not activity.
Execute with Urgency: We thrive in high-stakes environments by making thoughtful decisions quickly and acting decisively.
Demand Excellence: We solve the hard problems that others can't, pushing the boundaries of our craft.
Be AI-First: Daily multi-turn AI conversations challenge your assumptions.
Go All-In: When the mission demands it, we rally as one team to cross the finish line.
Compensation
Monthly performance bonuses (up to 10%)
Health & Protection
Comprehensive medical, dental, and vision insurance
Time Off
Generous Paid Time Off (PTO) + Public holidays
Work Environment
AI First organization with access to AI-native tool stack
Remote First: Work from the comfort of your home office
Learning & development opportunities
International team collaboration (14+ nationalities)
Rewards & Recognition
The Leaders Club: Opportunity for selection to an elite lifestyle transforming recognition program featuring premium wellness memberships, exclusive professional networking events, and annual leadership retreats
'We Are' Champion: Monthly recognition program with gift vouchers and company-wide celebration for exceptional contributions
The alternative is another year where your potential is capped and your optimization hypotheses die in committee.
Ready to Shape Your Story?
Click "Apply" and take the first step.
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