Marketing Manager Retail 80%-100%
Company/Location:
Cryptonow Switzerland, part of the Cryptonow Group; Hybrid Role (Office Baar/Remote)
About Us
Cryptonow is an international startup with offices in Baar (Switzerland), Vienna (Austria), and Berlin (Germany). As a leading subsidiary within the Cryptonow Group, Cryptonow Switzerland is dedicated to making cryptocurrencies simple and accessible to everyone. With a network of over 130 partners and an award-winning product lineup recognized 13 times for innovation, design, quality, and usability, we are proud pioneers in the European crypto space. Our product range includes the Cryptonow Brokerage FinTech Platform and Cryptonow Gift Voucher Cards, which have been industry leaders since 2017.
We are currently seeking a Marketing Manager Retail (80%-100%) to drive and expand our retail marketing efforts across European markets.
Role Overview
As Marketing Manager Retail, you will be responsible for developing and executing retail-focused marketing strategies to maximize the visibility and sales of Cryptonow products in physical stores and online shops. You will work closely with key retail partners, optimize POS marketing, and ensure Cryptonow's products are positioned effectively in the retail landscape and in online shops. This role requires a deep understanding of retail marketing dynamics, from in-store activations to digital retail strategies, ensuring consistent brand presence and sales growth across Europe.
Your Responsibilities
* Lead and implement retail marketing strategies to enhance Cryptonow’s presence in physical and digital retail stores.
* Develop and execute POS marketing initiatives, ensuring effective in-store branding, product visibility, and promotional activities.
* Manage relationships with retail partners across Europe to ensure seamless execution of marketing initiatives.
* Optimize product placement and promotions within major retail chains, kiosks, and online shops.
* Oversee the creation and distribution of retail marketing materials (displays, flyers, digital assets, etc.).
* Analyze retail performance metrics and adjust strategies to maximize sales impact.
* Ensure brand consistency across all retail touchpoints, from packaging to in-store communication.
* Conduct competitor and market research to stay ahead of retail trends and drive continuous improvement.
* Collaborate with the sales team to support and enhance retail partnerships through targeted marketing initiatives.
* Enhance online shop positioning, ensuring Cryptonow products are effectively marketed and promoted through digital retail channels.
Your Profile
* Proven experience (+4 years) in retail marketing, trade marketing, or POS marketing, ideally in the FMCG, fintech, or consumer electronics industry.
* Deep understanding of retail dynamics, including in-store activations, shopper behavior, and retail sales cycles.
* Experience in managing external retail partners and working with international retailers, kiosks, or online marketplaces.
* Hands-on mentality, with the ability to execute marketing campaigns directly with retail partners.
* Analytical mindset with a strong ability to track and measure retail marketing performance.
* Experience in e-commerce marketing and digital retail strategies is a strong plus.
* Fluency in German and English is required; additional languages are a plus.
* Interest in the crypto industry and enthusiasm for Cryptonow’s products.
What We Offer
* A key role in shaping Cryptonow’s retail and online shop success across Europe.
* The opportunity to work with leading retail partners and e-commerce platforms to expand Cryptonow’s market presence.
* A fast-paced, innovative, and international work environment.
* Professional growth opportunities in a rapidly growing company.
If you are passionate about retail marketing, e-commerce positioning, sales growth, and cryptocurrency, and you thrive in a fast-moving environment, we would love to hear from you! #J-18808-Ljbffr