Job Description:
Sr. Product Manager Procera & Digital Solutions is responsible for supporting the long-term growth of Procera portfolio. Working closely with our Regional Commercial teams & Product Management team, Sr. Product Manager Procera & Digital Solutions is responsible to contribute to innovation pipeline for the Business Unit aligned with the company strategy for new product launches as well as lifecycle management of existing products, including defining product KPIs and revenue targets.
They will further drive market share gains by developing and communicating a clear Value Proposition and executing innovative marketing strategies that support our growth by working closely collaboration with other functions such as marketing managers, T&E, community building and commercial organizations, leveraging EBS tool box.
Job Requirements:
Main responsibilities:
* Act as a product owner and lead entire product life cycle from strategic planning to tactical activities and phase-outs.
* Contribute insights and recommendations for short, mid and long-term strategy for the portfolio of products, with the goal to set Procera Business Unit apart with a complete and innovative portfolio.
* Close understanding of customer needs: via proactive market research and gathering input from Global Key Experts & every day, mainstream customers.
* Monitor, analyze, and evaluate product performance and customer feedback to identify product improvements.
* Analyze global market intelligence, trends, opportunities & competitive landscape.
* Review and adapt pricing throughout product lifecycle based on competitive environment and overall portfolio strategy.
* Clear understanding of global, regional and local dynamics affecting sales.
* Track regional performance through close collaborates with sales team – setting requirements on local commercial readiness & help to drive local action plans.
* Define target customer and establish clear value proposition for Procera BU portfolio offering including claims and key messaging for assigned products, activities and campaigns.
* Work closely with marketing manager, training and education and sales to ensure needed internal and external assets e.g. fight sheet, website etc. are in place to drive sales.
* Provide guidance to ensure all event-related sales/marketing material support the priorities & focus products/ solutions or campaigns including agreed value proposition & product positioning.
* Provide guidance and review/approve content created by training department to ensure product purpose, positioning & value proposition comes across in training material.
* Proactive & regular communication with customers, regional heads, sales to understand what is working well and what needs improvement.
* For new product introductions: support training department in creation of internal training materials & internal training courses based on customer segmentation & value prop
* Provide ad-hoc support in bringing content to key events and congresses.
Minimum Requirements:
* At least 8 years of experience in product management within the medical device industry
* Excellent communication skills
* Ability to thrive in a dynamic, international environment
* Fluency in English
* Strong team player
* Willingness to travel internationally (approximately 10%)
Preferred Qualifications
* Experience in the dental industry, particularly with capital equipment
* Background in project management
* Proven track record of successful product launches
Operating Company:
Nobel Biocare
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