About Joaia
Joaia is an AI startup founded in 2024, building at the frontier of travel and discovery. We give tourism destinations across Europe the tools to unlock their local knowledge and turn it into agentic AI guides that reason, remember, and adapt. Destinations build and own their guides themselves. Travelers get something that didn't exist before.
Imagine a guide that knows every hidden bar in Zurich's alternative scene, a Roman merchant who brings the ancient origins of Chur to life, or a carnival insider who walks you through Basel's Fasnacht tradition with the depth of someone who has lived it for decades. Each guide has its own personality, its own knowledge domain, its own way of telling a story. They can be fictional characters, digital twins of historical figures, local experts, or thematic specialists. The possibilities are just beginning to open up.
We work with destinations like Zurich Tourism, Basel Tourism, Luzern Tourism, Graubünden Ferien, and more are joining every month. We are a small, focused team on a mission to make the world's local knowledge accessible to every traveler, so that anyone, anywhere, can discover a place with the depth and curiosity it deserves. If that mission excites you, come build it with us.
Tasks
The Role
Every guide experience lives or dies in the product. How easily a destination builds and manages their guides with our Products. How naturally a traveler interacts with it on the ground. Your job is to make both sides work well.
As our first dedicated Product Manager you own the full improvement loop across Joaia's live applications. You work closely with design and engineering, you talk to customers, you dig into the data, and you ship meaningful changes that move the needle.
The core challenge is that our paying customer and our end user are not the same person. Destinations have their priorities. Travelers have their needs. The best person for this role understands both, can tell them apart, and...