Global e-Commerce Growth Manager
At Barry Callebaut, we are on a journey to transform the cocoa and chocolate industry. We are a business-to-business company, serving the entire food sector, from the cocoa bean to the finest chocolate product.
We believe in doing well by doing good and reinvesting in the communities we operate. Our long-standing commitment to sustainability aims to shape a sustainable cocoa and chocolate future.
We are headquartered in Zurich, with over 12,000 passionate employees working in more than 40 countries worldwide. We are proud of who we are and what we do, and we're always looking for talented individuals to help us have a positive impact on our industry and beyond.
About the Role:
We are seeking an experienced e-commerce growth manager to drive growth through online sales, retail media, partnerships or marketplaces, helping shape the future of our e-commerce strategy.
This role is responsible for developing and executing strategies to increase digital sales, visibility, and brand presence across various digital channels and partners.
Key Responsibilities:
* Drive e-commerce development for digital sales: project manage test & learn cases (proof-of-concept), identify and mitigate project risks, and act as a business partner towards regions and markets.
* CUSTOMER ACQUISITION AND RETENTION: ensure end-to-end process management, develop and implement guidelines on CRM activations, and support markets on local implementation of lead qualification and management.
* BUILD ORGANIZATIONAL CAPABILITIES RELATED TO DIGITAL SALES: merchandising and pricing, promotional and seasonal campaign planning, alignment, and implementation on digital sales channels in collaboration with sales regions, brand managers, and other departments.
* CONVERSION RATE OPTIMIZATION (CRO): analyze digital sales performance, create action plans, and develop new features that improve the user experience.
* RETAIL MEDIA STRATEGY: drive the digital sales performance of our brands with distribution partners and marketplaces, create effective promotion strategies, and online marketing and online POS activities for Retail media/distributor webshops.
* MARKEPLACE MANAGEMENT: set up accounts, align processes, track & improve performance, build best practices, oversee the company's presence on various marketplaces, ensuring product listings are optimized for maximum visibility and conversion.
* CHANNEL EXPANSION: identify and evaluate new retail media opportunities and marketplace channels for expansion, develop business cases and ROI analyses to support investment decisions in new channels.
* DATA ANALYSIS AND REPORTING: monitor key performance indicators (KPIs) such as sales revenue, conversion rates, and customer acquisition cost.
About You:
* Bachelor's degree in Business Administration, Marketing, or related field (Master's degree preferred).
* Full proficiency in English; any other international language is a plus.
* 3+ years of professional experience in the field of digital media, especially e-commerce management and online stores, online marketing with hands-on experience of marketplaces and retail partners.
* Demonstrated ability to develop and implement successful e-commerce growth strategies, resulting in increased online sales and greater customer retention.
* Strong e-commerce experience, ideally including paid search campaigns, promotions collaborations, brand shops on marketplaces, and 3rd-party webshops.
* Excellent project management skills with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.
* Proven experience with content and product management systems.
* Knowledge of performance-oriented online marketing tools and strategies related to marketplaces, 3rd-party webshops, and e-trade.
* Excellent communication and collaboration skills, with the ability to work effectively across teams and with external partners.