What you’ll do
:
We are seeking a motivated and visionary Content Lead for our SAP Experience Center Zurich.
The Experience Center Content Lead ensures the end-to-end orchestration, quality, and continuous development of the Swiss Experience Lab and its storylines. Experience Labs, part of SAP Experience Centers (EC), represent real-world business scenarios as use cases featuring integrated partner products and a live SAP landscape.
This role combines content leadership with technical expertise to create, maintain, and evolve immersive, hands-on experiences with solutions tailored to address real-world business challenges.
Operational Readiness
• Define and maintain coherent, business-relevant end-to-end narratives across all content use cases in the EC Lab.
• Translate Market Unit (MU) strategy and top-account priorities into tangible, customer-resonant Lab engagements.
• Own content and the functional/technical configuration of the Experience Lab; act as the Single Point of Contact (SPOC) for all technical requirements, coordinate maintenance partners and work closely with SIX teams to ensure reliable operation of demos, showcases, and infrastructure.
• Enable storytellers and internal teams through training, playbooks, documentation, and hands-on guidance to ensure delivery excellence.
• Structure and track Lab engagements to drive tangible business outcomes (e.g., qualified pipeline generation, co-innovation opportunities, and account progression); report performance and learnings.
• Ensure sustainability, scalability, and reusability of developed assets, storylines, and technical components.
Continuous Evolution and Ecosystem Activation
• Continuously evolve the Lab’s physical setup, digital content, and technical infrastructure to reflect SAP innovation and changing customer needs; maintain a prioritized roadmap.
• Monitor and synthesize feedback from engagements to iteratively refine narratives, assets, and experiences.
• Develop and activate new end-to-end storylines and content use cases that showcase SAP’s differentiated value across industries and lines of business; ensure demo readiness and delivery quality.
• Identify, onboard, and integrate ecosystem partners as contributors or showcase participants to enrich the customer journey.
• Collaborate across global and regional EC networks to share best practices, harmonize standards, and co-develop innovative showcases.
• Support Innovation Initiatives within and beyond the EC (e.g. flagship events, hackathons, co-innovation), to ensure the Experience DNA is visible across key customer touchpoints and leverage outcomes to enhance the Lab’s portfolio and capabilities.
• Adapt and localize storylines to align with Swiss Market Unit priorities, top-industry focus areas, and strategic accounts.
• Market and pitch the EC concept internally and externally to strengthen brand perception, drive engagement, and increase utilization.
Storytelling & Experience Engagement Management
• Support the planning and delivery of customer and partner engagements in the EC, including end-to-end narrative design, tailoring, and content preparation.
• Manage and orchestrate customer-tailored EC engagements, ensuring seamless execution and alignment to objectives.
• Lead and advise on bespoke EC storylines, overseeing content customization and creation to meet customer needs and drive desired outcomes.
What you bring:
• Extensive experience in customer experience design, storytelling, and content development.
• Proven ability to translate business strategies into compelling narratives and immersive experiences.
• Over 10 years of experience managing high-profile customer engagements and executive presentations.
• Strong understanding of SAP technologies, support processes and Experience Center/Lab infrastructure.
• Deep knowledge of the Swiss market, including customer priorities, business dynamics, and cultural context.
• Demonstrated ability to lead cross-functional projects and drive alignment across teams.
• Proactive, ownership-driven mindset with a focus on continuous improvement and innovation.
• Passion for co-creation and delivering impactful, customer-centric experiences.
• Exceptional communication, presentation, and storytelling skills for diverse audiences.
• Fluent in German and English, both written and spoken.
• Open, adaptable, and energized by working in a dynamic, fast-evolving environment.
Meet your team:
SAP Experience Centers are innovation spaces worldwide, providing access to SAP’s solution portfolio. Customers and partners experience interactive showcases, real-life use cases, as well as ready-to-use demos first-hand. We manage the Experience Center and the community of storytellers. We are orchestrating and organizing customer meetings from end to end.
If you are passionate about creating unforgettable customer experiences and bringing innovative ideas to life, we look forward to receiving your application.
Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.