Overview
This role is focused on leading the rebranding and visual identity development for an innovative AI-powered platform that enables users to create 2D mobile games with ease. The platform, soon to relaunch as a mobile app, aims to make game creation as accessible and enjoyable as using design tools like Canva. The successful candidate will be responsible for crafting a new logo and comprehensive brand identity that captures the platform’s playful, creative spirit and broad appeal.
Additionally, the project includes a UI reskin for the core product flows to ensure visual consistency with the new branding, while maintaining the established user experience. This is a high-impact, company-level project for a stealth startup led by an experienced SaaS founder, with initial concepts required within one week and full delivery targeted within a month.
Deliverables
Develop a new logo and brand identity system that reflects the platform’s fun, accessible approach to AI-powered game creation.
Create brand guidelines covering color palette, typography, iconography, and visual assets.
Design a UI reskin for the core web and mobile product flows, aligning interface elements with the new brand identity.
Deliver initial brand and logo concepts within one week of project start.
Provide final brand assets and UI design files suitable for implementation.
Collaborate with stakeholders to iterate on concepts and ensure alignment with product vision.
Requirements
Proven experience in brand identity design, preferably for digital products or startups.
Strong portfolio demonstrating logo design, brand systems, and UI/UX reskin projects.
Proficiency in design tools such as Adobe Creative Suite, Figma, or Sketch.
Ability to translate product values and user needs into compelling visual identities.
Experience designing for both web and mobile platforms.
Excellent communication skills and ability to work to tight deadlines.
Availability to deliver initial concepts within one week and complete the project within a month.
Experience working with SaaS, gaming, or AI-driven products is a plus.
About Twine
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