Employment Type: Fixed Term Contract
Contract Duration: September - June (9 months)
About the team you are joining
Are you passionate about marketing? Would you like to gain work experience in a truly international organization? We are looking for an energetic and self‑motivated Marketing Manager to join our marketing department. If you’re an ambitious individual who wants to build a career in B2B Marketing, then we want to work with you.
Reporting to the Head of Marketing, the successful candidate will be responsible for establishing brand resonance, ensuring marketing automation consistency, and increasing sales for IATA’s Publications and Compliance Solutions portfolio of products.
The Marketing Manager will directly lead the marketing strategy and initiatives for these portfolios while leveraging research, customer data, and analytics to understand customer behaviors and preferences. You will use these insights to define the right value proposition for target audiences, position our products, and communicate, influence, and convert leads and upsell clients.
The ideal candidate is a passionate marketer with a track record of achieving impressive results, thrives in challenging situations, loves to test and learn innovation, uses data to rigorously assess marketing effectiveness, develops the right marketing mix, and is able to share knowledge and influence stakeholders and customers while executing tasks effectively and rapidly.
Responsibilities
* Create, drive and execute marketing strategies
* Ideate, plan and implement go-to-market integrated campaigns leveraging email marketing, paid advertising, and social media
* Continuously drive innovative improvements to maintain a differentiated competitive position
* Lead the advancement and integration of different products across the customer journey through marketing and sales initiatives
* Collaborate with subject matter experts to develop brand and marketing communications within the broader customer journey
* Coordinate the work of external vendors such as design agencies and copywriters to deliver all marketing assets in a timely manner
* Identify market opportunities for existing and new products
* Develop a standardized measurement plan for relevant KPIs to assess the campaigns’ effectiveness and ROI
* Proactively test, measure and implement new types of campaigns and/or advertising channels
* Identify appropriate sourcing and marketing levers to build top‑of‑funnel demand and efficiently attract prospects
* Develop and maintain profound subject‑matter expertise in the functional area of the products covered
* Plan in detail and maintain the annual budget for the portfolio
* Manage one Marketing Specialist based in Montreal, Canada
Qualifications
* At least 5 years of experience in a related position, ideally in a B2B environment
* Proven track record of delivering on revenue objectives and marketing campaigns
* Good understanding of the latest marketing trends and techniques
* Advanced analysis and report‑writing skills focused on delivering insights and actionable recommendations while overseeing the implementation of the recommendations
* Strong solution‑focused work ethic with a high degree of flexibility, supporting simultaneously multiple projects of varying complexities and priorities
* Experience facilitating cross‑functional team discussions
* Ability to work under pressure in a fast‑paced environment and meet deadlines
* Strong communication and presentation skills
* Excellent oral and written English
* Experience with Google Analytics – certification is a plus
* Experience with Pardot and Salesforce are big assets
* Aviation industry background is desired but not required
Travel Required: No
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