This is an exciting opportunity to shape the online presence of a dynamic, founder-led tech brand in the AI coaching space. The role centers on developing and executing a compelling social media strategy that authentically showcases the founder’s voice and vision. You will be responsible for transforming voice notes, frameworks, and ideas into engaging content across Instagram, TikTok, and LinkedIn, ensuring the brand’s personality resonates with its target audience. The ideal candidate is proactive, creative, and comfortable working independently within a small, remote team. You will play a key role in building a memorable brand that fosters genuine connections, balances credibility with vulnerability, and drives measurable growth.
Deliverables
Develop and manage a comprehensive content calendar tailored to Instagram, TikTok, and LinkedIn.
Transform founder-provided voice notes, ideas, and frameworks into high-quality, engaging posts.
Execute and refine the content strategy to maximize audience engagement and brand growth.
Track and analyze content performance, using insights to optimize future campaigns.
Foster authentic storytelling that highlights the founder’s personality and builds community trust.
Collaborate with a small remote team to align content with broader business goals.
Requirements
Proven experience in social media strategy and content creation for founder-led or personal brands, ideally within the tech or startup sector.
Strong storytelling skills with the ability to translate complex ideas into relatable, engaging content.
Proficiency in managing content for Instagram, TikTok, and LinkedIn, including platform-specific best practices.
Ability to work independently, proactively bring new ideas, and adapt quickly to feedback.Excellent written and verbal communication skills.
Experience with analytics tools to track performance and inform strategy.
Comfortable working remotely and collaborating with a distributed team.
Creative mindset with a keen eye for detail and brand consistency.
About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
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