Industry Marketing Lead | 12 To 14 Years | Mumbai Join us at Capgemini as an Industry Marketing Lead | 12 To 14 Years | Mumbai .
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Job Description Analyze industry segment and account strategies, develop marketing plans in collaboration with onshore marketing leads and account teams, and identify tactics for long-term strategic support.
Align marketing programs with business goals to foster growth and success.
Design and implement digital marketing campaigns, including multi-touch demand generation, utilizing various paid media platforms for B2B engagement.
Create, execute, and manage paid media campaigns across channels like display, search, LinkedIn, and industry sites.
Provide offshore support for initiatives such as ABM campaigns, stakeholder analysis, microsite creation, web services, and event support.
Lead pursuit marketing programs for large deals, helping bid teams craft compelling value propositions and marketing tactics to increase win probability.
Engage with business and offering managers to ensure effective marketing campaigns and solid value propositions.
Oversee and organize impactful virtual and in-person events, managing budgets and timelines, and track marketing activity effectiveness based on KPIs.
Primary Skills Analyze business requirements, develop marketing strategies, and lead initiatives in collaboration with key stakeholders including onshore marketing leads, sector heads, and account teams.
Ensure successful delivery of key projects aligned with strategic goals, coordinating with project managers, creative teams, and the broader marketing ecosystem.
Secondary Skills Manage and mentor a diverse team, maintaining motivation and high performance.
Ensure timely reporting, escalation management, and client satisfaction in service delivery.
About Capgemini Capgemini is a global leader in business and technology transformation, with over 55 years of heritage, 340,000 employees across more than 50 countries, and 2023 revenues of €22.5 billion. We help organizations accelerate their digital and sustainable transitions through end-to-end services in strategy, design, engineering, AI, cloud, and data, leveraging deep industry expertise and a robust partner ecosystem.
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