This role is ideal for a creative and community-driven social media professional passionate about building lasting relationships within a premium pet brand environment. You will manage and elevate the Instagram and TikTok presence for a Manhattan-based dog business, focusing on client retention and fostering a sense of belonging among existing clients. The brand’s aesthetic is approachable luxury—warm, upscale, and inclusive—aiming to create a digital 'clubhouse' that makes dog owners feel proud to be part of the community. The initial engagement is a 30-day paid trial, with the potential for a long-term partnership.
Deliverables
Create and edit 15 high-quality video posts per month tailored to the brand’s luxury yet approachable style.
Post three engaging story updates daily to maintain active community engagement.
Organize and present content for weekly review and feedback.
Actively manage community interactions, including responding to comments and direct messages to nurture loyalty and retention.
Utilize provided brand assets to ensure consistency and alignment with the brand’s visual identity.
Requirements
Proven experience managing social media for local businesses or premium/luxury brands, with a focus on community-building and retention.
Strong video editing skills and a keen eye for visual storytelling.
Deep understanding of Instagram and TikTok best practices, including content scheduling, engagement strategies, and analytics.
Excellent written communication skills and the ability to embody a warm, inclusive brand voice.
Ability to work independently, meet deadlines, and adapt to feedback.
Based in or familiar with New York City culture and the local pet community is a plus.
Portfolio or examples of previous community-focused social media work required.
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