**Retail Marketing Manager Role Overview**
This is a unique opportunity to drive and expand our retail marketing efforts across European markets.
You will be responsible for developing and executing retail-focused marketing strategies to maximize the visibility and sales of Cryptonow products in physical stores and online shops.
* Main Responsibilities:
* Lead and implement retail marketing strategies to enhance Cryptonow's presence in physical and digital retail stores.
* Develop and execute POS marketing initiatives, ensuring effective in-store branding, product visibility, and promotional activities.
* Manage relationships with retail partners across Europe to ensure seamless execution of marketing initiatives.
* Optimize product placement and promotions within major retail chains, kiosks, and online shops.
* Oversee the creation and distribution of retail marketing materials (displays, flyers, digital assets, etc.).
* Analyze retail performance metrics and adjust strategies to maximize sales impact.
* Ensure brand consistency across all retail touchpoints, from packaging to in-store communication.
* Conduct competitor and market research to stay ahead of retail trends and drive continuous improvement.
* Collaborate with the sales team to support and enhance retail partnerships through targeted marketing initiatives.
* Enhance online shop positioning, ensuring Cryptonow products are effectively marketed and promoted through digital retail channels.
Your Profile:
* Proven experience (+4 years) in retail marketing, trade marketing, or POS marketing, ideally in the FMCG, fintech, or consumer electronics industry.
* Deep understanding of retail dynamics, including in-store activations, shopper behavior, and retail sales cycles.
* Experience in managing external retail partners and working with international retailers, kiosks, or online marketplaces.
* Hands-on mentality, with the ability to execute marketing campaigns directly with retail partners.
* Analytical mindset with a strong ability to track and measure retail marketing performance.
* Experience in e-commerce marketing and digital retail strategies is a strong plus.
* Fluency in German and English is required; additional languages are a plus.
* Interest in the crypto industry and enthusiasm for Cryptonow's products.
What We Offer:
* A key role in shaping Cryptonow's retail and online shop success across Europe.
* The opportunity to work with leading retail partners and e-commerce platforms to expand Cryptonow's market presence.
* A fast-paced, innovative, and international work environment.
* Professional growth opportunities in a rapidly growing company.