Overview
Marketing Manager (m/f) 100% based in Meyrin, reporting to the Marketing function. The role focuses on leading marketing strategy and 360 marketing campaigns to drive traffic, conversion, and brand visibility for McOptic across retail locations.
Main responsibilities
* Develop and implement localized marketing plans to support retail sales targets and brand positioning.
* Campaign Management: Plan and execute seasonal campaigns, product launches, and promotional activities across all retail channels.
* Collaborate with the VM team to ensure brand consistency and engaging in-store displays that drive conversion.
* Trade Marketing: Manage brand activation campaigns, budget, cross-charge, yearly calendar, and in-store activations following the guidelines.
* Design and manage in-store events and community outreach initiatives to enhance customer retention and conversion.
* Digital Integration: Work with the digital team to align online and offline marketing efforts, including geo-targeted ads and store-specific promotions.
* Performance Analysis: Monitor and report on campaign performance, footfall, and ROI using analytics tools and retail KPIs.
* Cross-functional Collaboration: Work closely with marketing functions (CRM, social media, digital) as well as Product/Category, Sales and Operations to align initiatives and gather feedback on campaigns before, during, and after implementation.
* Material Creation: Manage production and print of campaign materials with in-house and external agencies.
* Budget Management: Manage the allocated retail marketing budget effectively.
Qualifications
* Educated to at least degree level with 4 to 6 years’ experience managing marketing communications for a brand or consumer service within fast-paced environments such as FMCG or Retail.
* Experience supporting marketing campaigns ideally with TV, radio, social and digital media.
* Experience in managing media and creative agencies.
* Excellent influencing, interpersonal and project management skills.
* Result-driven and motivated by a customer service oriented environment.
* A confident communicator and accomplished presenter.
* Support in campaign budget management and ability to multi-task.
* Languages: English fluent; German fluent; other languages are considered a plus.
What’s in it for you
* Dynamic and innovative retail environment.
* Opportunity to work on real business challenges and contribute to impactful projects.
* A fast-changing environment where flexibility and adaptability are key.
* Exposure to cross-functional collaboration for a well-rounded experience.
Application
Please send your complete application (letter of motivation, CV, references, etc.) electronically.
Our Diversity, Equity and Inclusion commitment
We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.
Details
* Seniority level: Associate
* Employment type: Full-time
* Job function: Marketing
* Industries: Retail
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