Job description
Main responsibilities will include:
* Oversee the Flik Flak Brand communication in close collaboration with the team and Head of Flik Flak
* Oversee the conception, development and production of international campaigns and advertising material, press, POS On and offline to seamless fit a 360 campaign approach
* Develop and implement a comprehensive public relations and events strategy that supports the brand's objectives
* Assess and lead the development of the Flik Flak furniture in close collab with the Retail Development Department
* Build and maintain relationships with the key media, influencers, and key stakeholders to drive coverage and brand exposure
* Lead and guide the markets in their local marketing activities by providing strategic direction and support to regional teams.
* Provide team leadership by mentoring and coaching team members, setting team objectives, and fostering a collaborative and high-performing team culture (2HC)
* Develop, track, and measure KPIs and evaluate the effectiveness of marketing activations (PR, Instore, etc)
* Lead different marketing projects which have a strong link to the brand DNA (App, Storybook, etc.)
* Lead and manage with different stakeholders the Brand and Launch Booklets to provide markets the needed documentation and ensure consistency
* Manage budgets and supervise internal and external teams, including agencies, partners, and vendors
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