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Diese Position berichtet an: Global Communications Manager
Coordinates external events and tradeshows, ensuring alignment with marketing and communication plans and maximizing exposure.
Main function
The Events Specialist is a key member of the Events Center of Expertise, responsible for executing external events and tradeshows for a defined cluster of countries or divisional region, based on strategies provided by the Marketing & Communications Managers. This role ensures global standards are applied consistently while adapting to local requirements, delivering high‑quality events that support the divisional marketing and communications plan.
Roles and responsibilities
Act as the primary point of contact for external event and tradeshow delivery within an assigned cluster of countries or divisional region.
Execute event plans provided by the Marketing & Communications Manager, ensuring timely and accurate implementation.
Manage logistics, vendor relationships, and on‑site execution for external events and tradeshows (physical and hybrid).
Ensure compliance with global standards, processes, and branding guidelines.
Work closely with Marketing & Communications Managers and local teams to adapt global strategies to regional/local needs.
Act as integrator across Motion divisions, ensuring a maximized value proposition and consistent execution.
Collaborate closely with other Business Area (BA) events/communication managers/specialists to align event activities and messaging across.
Provide strategical input to complement event execution with media and PR activation to maximize visibility and engagement.
Track and analyze event KPIs (attendance, engagement, ROI) and deliver actionable recommendations for optimization, including future participation decisions.
Prepare post‑event reports and provide feedback for continuous improvement.
Monitor event budgets for the assigned region and ensure cost efficiency.
Assist with financial reporting and vendor invoicing.
Qualifications
Bachelor's degree in Marketing, Communications, Event Management, or related field.
3+ years of experience in external event and tradeshow planning, preferably in a global or matrix organization.
Strong organizational and project management skills.
Excellent communication and stakeholder management abilities.
Ability to work across cultures and time zones.
Preferred skills
Experience in a Center of Expertise or shared services model.
Knowledge of hybrid event formats and digital engagement strategies.
Multilingual capabilities are a plus.
Familiarity with event technology platforms and CRM tools.
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