Internship marketing dermatology (m/f/d)

PbPraktikant /b  /p ppbYOUR TASKS AND RESPONSIBILITIES /b /p /p pAt Bayer, you have the opportunity to join a global Life Science leader in health care and agriculture, where products and services are designed to benefit people and improve their quality of life; as a bMarketing Intern (60–80%, 12 months /b with potential extension) in the Dermatology Team at Consumer Health Switzerland, you are part of a culture that values your passion for innovation and gives you the power to drive change in a dynamic, international and purpose-driven environment. /p pbKEY TASKS: /b /p liSupport Brand Managers in implementing the dermatology brand agenda across digital and classical channels for Bayer Consumer Health Switzerland; /li liContribute to project management of advertising activities, including communication campaigns and digital branding (websites, e-commerce, online videos), as well as minor content updates; /li liSupport the planning, execution and monitoring of digital campaigns (e.g. SEA, social media advertising, influencer activities) and create content for own B2C channels such as Facebook, Instagram, TikTok and newsletters; /li liCollaborate in the planning, preparation and execution of product launches and consumer promotions, including product sampling and distribution; /li liLocalize existing global brand content into locally relevant materials for online advertising and e-content toolkits by adapting copy, design assets and formats to Swiss market requirements; /li liPrepare reports and presentations for dermatology brand projects (e.g. pricing strategy, competitive analysis) and support planning, implementation and tracking of point-of-sale (POS) activities and materials (e.g. leaflets, sales tools for Sales Representatives and Key Account Managers); /li liMonitor relevant market and consumer trends, contribute to the organization of larger team meetings (such as sales cycle meetings) and take on additional ad-hoc tasks that help the team move forward. /li ppbWHO YOU ARE /b /p /p liStudent, preferably enrolled in a Bachelor or Master program in Business Administration or a similar field, or in Pharmacy, Science or Nutrition, or enrolled as a Pharmacist HF; /li liPassion for consumer health trends, marketing and digital topics, with strong motivation to learn and grow in a fast-paced environment; /li liWell organized, able to work independently with a quick understanding of new topics, and eager to take ownership; /li liResults-oriented, proactive and interested in solving complex problems, with the ability to manage multiple assignments and drive projects forward; /li liSolid analytical capabilities and good knowledge of Microsoft Office tools; /li liStrong team player who can also work autonomously, with good collaboration and communication skills; /li liFluency in German and English, both spoken and written; French is a plus. /li