Overview
The Sales Enablement & Operations (SE&O) team plays an essential role in translating Microsoft’s Commercial Strategy into a local execution plan and driving operational excellence to achieve the greatest results possible. Our team drives cross-Region, cross-Area and cross-Subsidiary insight and execution excellence, bringing strategy and priorities to life by accelerating the pace of transformation and enabling Microsoft to deliver business impact at scale.
Within SE&O, the Central Marketing Organization (CMO) inspires, acquires, and engages Microsoft customers & partners by driving integrated marketing strategy and plans to achieve business growth objectives. CMO accelerates the region’s growth agenda by driving customer centric, digitally connected integrated marketing plans aligned to global Marketing strategy and standardized marketing engines. CMO drives connected customer experiences and data driven storytelling, creating Microsoft brand love, and enabling sellers to deliver revenue.
We are looking for a highly motivated Integrated Marketing Manager,responsible forCloud & AI CMO activities in Switzerland.
The Integrated Marketing Manager (IMM) leads integrated marketing strategies and plans leveraging and scalingglobal and regionalgo-to-market approaches and augmenting with local activities to deliver customer experiences that drive business outcomes (including customer acquisition, nurture and consumption). You will be known as the marketing expertin your Solution Area, using data and insights to ensure positioning and messaging is clear, distinctive and differentiated by audience and educates our customers on how they can achieve more with Microsoft products. You are an evangelistofmarketing transformation, responsible for landing the cutting-edge marketing innovations being developed at Microsoft for your region. You will have the opportunity to develop your leadershipskillsadvising Sales and Marketing leaders on marketing strategy.As a strong advocate for connected sales and marketing,you will partner with thesenior leadersin theOU/Subsacross SalesandMarketing, helpingOU/Subsstakeholders understand the impact marketing isdrivingand inspiring sellers totake actionon marketing signals.You will work with Integrated Marketersand Marketers acrossEMEAand as part of your CSA community, contributing to learnings and optimization by leveraging andsharingbest practices and providing feedback on learnings from your region.
This role requires an ability to operate in a fast-paced environment and often at times ambiguous. The ideal candidate will operate with a growth mindset, embrace change when it arises (agility and flexibility are key), and at times will be asked to step outside of their role swim lane to work on projects aligned to the areas of greatest need and impact. For e.g. AI Tours, strategic programs etc.
This role is flexible in that you can work up to 50% from home.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Qualifications
Required qualifications (RQ):
Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND several years integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience in the IT industry in Switzerland
OR equivalent experience
Responsibilities
1. Integrated Marketing Planning:Youwilldefine the local solution areamarketing plan that leveragesregionalstrategy, execution frameworks and marketing technology to drive business priorities via local marketing engines (e.g., digital, social, email, events). You align marketing tactics to marketing objectives (e.g., acquisition, nurture, re-engagement) focused on outcomes and relevant metrics. Bringing deep Swiss Market knowledge and expertise to the marketing plan. You will collaborate with regional stakeholders to alignthe Swiss Marketing plan to strategy, capabilities, and engines.You will embrace and landthe EMEAregional scale programs with impactinyour Swiss Market and ensure its business priorities are being addressed in your marketing plan.You will gather and share internal and external feedback about the quality of the plan.
2. Integrated Marketing Execution:Youwilldevelop, land and optimize the solution areamarketing plan based on insights from customer targeting, segmentation tools and various metrics and local-market knowledge, continually updating andimprovingcustomer experiences (e.g.,optimizingsegments,spend, performance,improvingdigital channels). You ensure all plans adhere to critical company policies such as privacy, accessibility, compliance and brand.
3. Data-Driven Decision Making and Performance Management:Youembrace a data-driven marketing culture and willuse data-driven insights leveraging available tools and dashboards to optimize marketing strategy and delivery.Youevangelisethe marketing impactinyourOU/Subsand provide recommendations back to theEMEACSA team and Centre of Excellence teams for improvement. You inspire sellers and leaders toacton marketing signals and marketing data to build and progress pipeline. You proactively develop strategic responses based on data to specific market strengths, weaknesses, opportunities, threats, and/or trends.
4. Budget Management–You are accountable for the solution area integrated marketing budget for yourOU/Subs, ensuringadherence to budget principles, quarterly seasonality spend guidelines and compliance standards.
Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.Industry leading healthcareEducational resourcesDiscounts on products and servicesSavings and investmentsMaternity and paternity leaveGenerous time awayGiving programsOpportunities to network and connect