Job description
Key Responsibilities:
* Lead multichannel digital communication
Plan and publish content across all key platforms: social media, newsletters, website updates, digital press releases, and the Flik Flak App.
Ensure fun, coherent, and engaging storytelling adapted to each channel and audience.
* Handle social media & community engagement
Manage daily social operations and community moderation.
Coordinate customer care topics with internal teams when necessary.
Boost engagement through creative ideas, interactive formats, challenges, and educational content.
* Support influencer, PR & market collaboration
Define and lead influencer and PR activations with local markets, aligned with the global strategy & prepare or support press materials, PR toolkits, storytelling angles
* Support retail & instore activations on market level
Collaborate with markets on instore activities; share best practices and activation ideas.
* Manage communication projects end-to-end
Oversee planning, timelines, approvals, stakeholder alignment, delivery, and budget follow up.
Conduct post project analysis to continuously improve content and processes.
* Track performance & report insights
Use analytics tools to monitor KPIs across channels (social media, newsletters, influencer campaigns).
Compile clear summaries and provide actionable recommendations for internal teams.
* Monitor trends & drive creative innovation
Track digital trends, formats, and platform best practices to bring fresh ideas to the brand.
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