Ensure that products, features, and initiatives ship — even when the founder is busy.
Your job is to make sure nothing stays blocked because “we needed input”, “we needed support”, or “we were waiting”.
One-sentence mandate
Nothing stays unshipped because the founder was busy.
What success looks like
Things ship every week
Blockers are visible, owned, and resolved
No initiative quietly dies
Momentum is constant
The company moves forward even without the founder’s daily involvement
Tasks
Responsibilities
Own all shipping initiatives end-to-end
Track what is blocked, why, and by whom
Unblock execution:
chase decisions
prepare options
escalate when needed
make pragmatic calls
Break work into small, shippable slices
Push teams to finish, not perfect
Own early distribution & traction initiatives:
launches
onboarding
early users
visibility experiments
Lead by doing, not by talking
What this role is not
Not a strategist
Not a framework designer
Not a meeting organizer
Not an analyst writing decks
Not someone who waits for perfect input
If you need a week of analysis or a 2-hour meeting to explain a vision, this role is not for you.
Requirements
Profile we are looking for
Strong bias to action
Comfortable pushing people (including the founder)
Startup-hardened generalist
Technically literate (doesn’t need to code, but understands delivery)
Feels personal responsibility for outcomes
Gets energy from finishing things
Non-negotiables
If you’re blocked for more than 24–48h, you escalate
You