PbWho We Are: /b /ppKontoor Brands is a portfolio of three of the world’s most iconic lifestyle, outdoor and workwear brands: Wrangler®, Lee® and Helly Hansen®. Kontoor Brands is a purpose-led organization focused on leveraging its global platform, strategic sourcing model and best-in-class supply chain to drive brand growth and deliver long- term value for its stakeholders. /ppbJob Posting: /b /ppbSenior Loyalty CRM Specialist EMEA /b /ppLocation: Geneva // Switzerland /ppJoin Kontoor Brands, home of three of the world's most iconic lifestyle, outdoor and workwear brands: Wrangler®, Lee® and Helly Hansen®. We design high-quality apparel that empowers self-expression. Be part of our global community of more than 10,000 employees, fostering collaboration and innovation. Join us in our Geneva office and help shape the future with us. /ppbWhat’s the scope? /b /ppAs a bSenior Loyalty CRM Specialist EMEA /byou will Lead the strategic development, optimization and execution of loyalty and CRM programs for Lee Wrangler in EMEA. You will enhance customer retention, grow customer lifetime value, increase engagement, and drive database growth through seamless, personalized experiences across customer touchpoints, including marketing, eCommerce, and retail channels. /ppAs ourb Senior Loyalty CRM Specialist EMEA, /byour key responsibilities include, but are not limited to: /plibLoyalty CRM Strategy: /b Define, execute and nurture a loyalty program that boosts retention, lifetime value, and advocacy; own the CRM roadmap across digital and physical (Direct to Consumer) touchpoints. Customer Data Segmentation: Manage the CDP for advanced personalization; create data‑driven segmentation; ensure GDPR compliance. /lilibEmail Direct Marketing ( SMS): /b Design, deliver and oversee email campaigns, customer journeys and automated CRM workflows (welcome series, win‑back, rewards etc.); collaborate with brand and eCom teams for consistent omni channel messaging. /lilibPerformance Analysis Optimization: /b Track CRM/loyalty KPIs, conduct A/B tests, optimize campaigns; present insights to stakeholders. /lipbEMAIL: /b /ppbCampaign Planning Execution: /b /pliDevelop and manage a comprehensive email marketing calendar, aligning with marketing, e-commerce, and seasonal campaigns. /liliDesign, build, and deploy a variety of email campaigns, including promotional, informational, transactional (, order confirmations, shipping updates), and lifecycle-triggered emails. /liliCollaborate with creative teams (designers, copywriters) to produce visually compelling and on-brand email content that drives engagement and conversions. /liliImplement A/B testing strategies for subject lines, content, calls-to-action (CTAs), send times, and design elements to continually optimize email performance. /lipbAutomation Journey Orchestration: /b /pliDevelop, implement, and optimize automated email workflows and customer journeys (, welcome series, abandoned cart reminders, post-purchase follow-ups, win-back campaigns, birthday/anniversary messages). /liliEnsure seamless integration of email marketing with other customer touchpoints and data sources to create a unified and personalized experience. /lipbList Management Deliverability: /b /pliManage email lists, including subscriber acquisition, segmentation, and suppression. /liliMonitor email deliverability rates, bounce rates, and spam complaints, taking proactive measures to maintain list hygiene and sender reputation. /liliStay up-to-date with email marketing best practices compliance regulations (, GDPR etc.), and industry trends. /lipbSMS Programs: /b /ppbStrategy Campaign Development: /b /pliDevelop and implement a strategic SMS program for loyalty members and other opt-in segments. /liliDesign and execute targeted SMS campaigns for promotions, exclusive offers, transactional updates (, order status), and loyalty program notifications. /liliEnsure SMS messaging is concise, impactful, and compliant with relevant regulations (, local telecommunication laws, marketing opt-in requirements). /lipbIntegration Personalization: /b /pliIntegrate SMS campaigns with the CRM and CDP to leverage customer data for personalized messaging and audience segmentation. /liliExplore and implement automated SMS flows as part of broader customer journeys (, welcome SMS, loyalty point updates). /lipbPerformance Monitoring: /b /pliTrack key SMS metrics such as delivery rates, open rates, click-through rates, and conversion rates, using insights to refine future campaigns. /lipbLoyalty: /b /ppbProgram Design Management: /b /pliLead the end-to-end development and ongoing management of the loyalty programs for Lee Wrangler in EMEA. /liliDefine loyalty program tiers, rewards, benefits, and redemption mechanisms that align with brand objectives and customer preferences. /liliContinuously evaluate and refine the loyalty program structure to maximize member engagement, retention, and advocacy. /lipbMember Engagement Communication: /b /pliDevelop targeted communications to loyalty members, including personalized offers, status updates, and exclusive content. /liliStrategize and execute campaigns to encourage loyalty member participation, point accumulation, and reward redemption. /lipbPerformance ROI: /b /pliTrack and report on loyalty program KPIs, including member acquisition, retention rates, lifetime value, engagement metrics, and return on investment (ROI). /liliAnalyze loyalty data to identify trends, opportunities, and areas for improvement. /lipbCRM (Customer Relationship Management): /b /ppbCRM Roadmap Ownership: /b /pliOwn and evolve the CRM roadmap, identifying new opportunities to enhance customer relationships and drive lifetime value. /liliChampion the strategic use of CRM across marketing, e-commerce, and retail channels to ensure a unified customer view and consistent interactions. /lipbCustomer Lifecycle Management: /b /pliDevelop and implement strategies for managing customers across their entire lifecycle, from acquisition and onboarding to retention, growth, and potential win-back. /liliIdentify key moments in the customer journey where CRM interventions can maximize engagement and value. /lipbCross-functional Collaboration: /b /pliServe as the central point of contact for CRM initiatives, fostering strong collaboration with marketing, e-commerce, retail, sales, and customer service teams to ensure alignment and consistency in customer interactions. /liliProvide guidance and support to other departments on CRM best practices and system utilization. /lipbCDP (Customer Data Platform): /b /ppbData Integration Management: /b /pliAct as the primary owner and expert for the Customer Data Platform (CDP) for the Region of EMEA. /liliOversee the ingestion and integration of customer data from various sources (, e-commerce platform, POS, website, mobile app, CRM) into the CDP, ensuring data accuracy, consistency, and completeness. /liliDevelop and maintain a robust data governance framework for customer data within the CDP, ensuring compliance with data privacy regulations (, GDPR) and internal policies. /lipbAdvanced Segmentation Personalization: /b /pliLeverage the CDP's capabilities to create highly granular and dynamic customer segments based on demographics, behavior, purchase history, preferences, and engagement levels. /liliUtilize CDP insights to drive advanced personalization across all marketing channels, including email, SMS, website, and retail experiences. /lipbData Activation Orchestration: /b /pliActivate customer data segments and profiles from the CDP to power targeted marketing campaigns and personalized experiences across various platforms (, ESP, SMS platform, ad platforms). /liliCollaborate with IT and data engineering teams to optimize data flows and ensure the CDP is fully utilized for strategic initiatives. /lipbSkills for Success: /b /pli5+ years of experience in CRM, loyalty marketing, or customer retention within e commerce or retail environments. /liliExpertise in CRM platforms, loyalty programs, and Customer Data Platforms (, Salesforce Marketing Cloud, BlueConic). /liliStrong analytical and segmentation skills, capable of translating data into targeted, personalized campaigns. /liliExcellent project‑management abilities, with a proven track record of leading initiatives from strategy to execution. /liliExperience managing within cross‑functional digital and retail teams, ensuring alignment and delivery across stakeholders. /liliFluent in English (written verbal), any other European language is an advantage. /liliStrong communication skills presentation skills. /liliHighly motivated and great Team player. /lipbWe offer: /b /ppWe value trust and transparency and focus on collaboration and teamwork. We live by our clear Purpose, Mission Values where we strive for continuous innovation cutting-edge sustainable technology. /ppWe offer competitive benefits, perks and personal development opportunities; /pliAttractive salary package; /liliDiscount on our brands; Lee® Wrangler®. /liliCasual Denim dress code in the office and outside of work; /liliMulti-cultural, diverse and inclusive workforce where we foster many different nationalities; /liliEmployee resource groups focusing on diversity, sustainability, wellbeing and social activities; /liliDevelopment opportunities in a growth-driven environment; /liliBenefits of a global company. /lipbWhy Kontoor Brands? /b /ppAt Kontoor, we offer a comprehensive benefit package to fit your lifestyle. Our benefits are crafted with the same care as our products. /ppWhen our employees are healthy, secure, and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family’s needs – now and in the future. We offer resources to support your physical, emotional, social, and financial wellbeing, plus benefits like discounts on our apparel. Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays, and Tuition Reimbursement. /ppWe are proud to offer a workplace culture centered on equitable opportunities and a sense of belonging for all team members. Here we have a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents. /p