Department: Marketing
Location: EMEA-Netherlands
Description
The Portfolio & Innovation Commercialization Manager, Ortho Channel is responsible for driving the successful introduction, positioning, and lifecycle management of innovations within Align's orthodontic portfolio across EMEA.
This role ensures that new products, clinical innovations, and digital solutions are effectively translated into market-ready value propositions, driving adoption, differentiation, and commercial growth within the orthodontic channel. It acts as the critical interface between Global Product Teams, Channel Team and Commercial Organizations, ensuring strategic alignment, excellence in launch execution, and consistent communication of Align's innovation leadership to the orthodontic community.
Key Responsibilities2. Go-to-Market Excellence & Launch Execution3. Customer-Centric Storytelling & DifferentiationKey Interfaces and Collaboration
Portfolio Strategy & Innovation Readiness
Lead the regional commercialization strategy for new products and solutions within the Ortho channel, ensuring alignment with global innovation roadmaps and EMEA business priorities.
Translate innovation and product strategies into clear, customer-centric value propositions tailored to the orthodontic segment.
Manage the ortho portfolio across its lifecycle — including innovation assessment, launch planning, adoption and portfolio optimization — ensuring commercial relevance and profitability.
Conduct market and competitive analysis to identify white space opportunities, inform portfolio priorities, and guide future innovation needs.
Partner with Global Channel to ensure feedback loops from key orthodontic customers inform product enhancements and innovation roadmaps.
Define and drive end-to-end go-to-market plans for all Ortho-related innovations — from pre-launch readiness and segmentation to campaign activation and post-launch tracking.
Collaborate closely with Cluster Marketing and Commercial Teams to ensure effective localization, training, and adoption of new products across markets.
Partner with Clinical Team and Marketing Services to integrate innovation launches into professional training, events, and communication platforms.
Lead cross-functional launch teams to ensure readiness across marketing, sales, operations, supply chain, and support functions.
Define and monitor launch KPIs and success metrics, ensuring data-driven performance management and continuous improvement.
Build compelling value propositions around new products and digital solutions, articulating clinical value, patient benefits, and practice impact for orthodontic professionals.
Ensure a consistent and differentiated market presence for Align's ortho portfolio, reinforcing trust, credibility, and leadership in digital orthodontics.
Global Product/Channel Teams for roadmap alignment, feedback, and launch readiness.
EMEA Ortho Channel Marketing & Local Marketing Teams to ensure consistent execution and local adaptation.
Commercial Excellence and D&A to define launch KPIs, measurement tools, and adoption pathways.
Clinical Team to embed innovation into professional learning and clinical advocacy.
Skills, Knowledge & Expertise
8+ years of relevant marketing experience
Proven experience in product/ portfolio management, within medical devices/Pharma, dental
Strong background in go-to-market strategy, commercialization, and lifecycle management.
Demonstrated ability to manage cross-functional programs and influence stakeholders across marketing, sales, and product functions.
Strategic thinker with strong analytical skills and a data-driven approach to decision-making.
Excellent communication and presentation skills; able to translate complex innovations into clear customer value.
Strong execution focus, project management rigor, and attention to detail.
MBA, Master degree in business, curiosity
Impact
This role plays a pivotal part in ensuring that Align's ortho innovations translate into commercial success across EMEA. By connecting strategy, innovation, and execution, the Portfolio & Innovation Commercialization Associate Director will accelerate the adoption of new technologies, strengthen Align's competitive positioning, and reinforce its reputation as the global leader in digital orthodontics.
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Equal Opportunity Statement
Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.