Position Overview
The Senior Manager International Market Research & Competitive Insights leads market research and competitive intelligence activities across Blueprint Medicines International Direct Markets (EU4UK and select Western European countries). This role focuses primarily on AYVAKYT in systemic mastocytosis and may expand to support future allergy and inflammation pipeline assets.
Key Responsibilities
* Own the international market research plan; identify insight gaps and prioritize studies to address key business needs.
* Design, lead and execute qualitative and quantitative research across the product lifecycle with emphasis on AYVAKYT and future pipeline assets.
* Translate data into clear actionable insights and recommendations; deliver compelling narratives for senior stakeholders.
* Synthesize primary research, secondary data and internal knowledge to provide an integrated view of market opportunities, customer needs and risks.
* Partner closely with International Marketing, Medical Affairs, Market Access and country commercial teams to guide strategy and brand planning.
* Manage external vendors ensuring high‑quality methodology, timely delivery and strong value for investment; oversee research budgets.
* Ensure all market research activities comply within internal SOPs, regulatory standards and industry guidelines.
* Lead the international competitive intelligence framework and processes, ensuring systematic collection and dissemination of competitive insights from countries and field teams.
* Own key competitive topics, business questions and monitoring priorities across the portfolio aligned with commercial, medical and access stakeholders.
* Manage competitive intelligence vendors; oversee timely, high‑quality delivery of landscape assessments, opportunity evaluations, TPP comparisons and ad hoc analyses.
* Provide continuous competitive updates including signals from congresses, regulatory milestones and clinical data releases; support situational analyses and strategic planning cycles with an objective market viewpoint.
* Ensure competitive intelligence activities follow all compliance and regulatory requirements.
Minimum Qualifications
* Bachelor’s degree required; Master’s preferred (Marketing, Market Research, Analytics, Life Sciences or related field).
* 7 years of pharmaceutical/biotech experience or relevant agency experience in market research or competitive intelligence, ideally across international markets.
* Strong expertise in qualitative and quantitative research methodologies and triangulation of multiple data sources.
* Experience with product launches in rare diseases and/or immunology/allergy preferred.
* Experience managing vendors, budgets and complex insight programs.
* Understanding of pharmaceutical development, commercialization and competitive dynamics.
* Fluency in English required; additional European languages are a plus.
Preferred Qualifications
* Strong analytical thinking with the ability to define insight needs and translate them into clear research deliverables.
* Excellent communication and presentation skills; able to influence senior stakeholders with concise, insight‑led narratives.
* Highly organized with strong project‑management capabilities; comfortable navigating ambiguity and managing multiple priorities in a fast‑moving environment.
* Ability to collaborate effectively in a matrixed, multicultural setting and build trusted partnerships across functions and geographies.
* Demonstrated strategic agility, scenario‑thinking and problem‑solving mindset.
* Embodies Blueprint Medicines core values: Patients First, Trust, Optimism and Thoughtfulness.
Why Blueprint Medicines
At Blueprint Medicines we achieve impactful results through a global crew of compassionate innovators—the Blue Crew. We empower each member to take ownership and execute with strategic prioritization, building trust, breaking conventions, and driving success. Join us and help turn extraordinary ideas into reality, improving lives for patients waiting for novel therapies.
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