SWI swissinfo.ch publishes both background and up-to-date reports in ten languages using a variety of media. The information platform is aimed at an international audience and at Swiss citizens living abroad, and reaches over 80% of internet users around the world.
Your mission
As Social Media Manager, you will be part of the « Marketing and Partnerships » team and work in close collaboration with the editorial team focused on serving Swiss citizens living abroad (“Swiss Abroad”). In this role, you will be responsible for the following tasks :
* Developing and managing the organic social media strategy tailored to the Swiss Abroad audience
* Planning, producing, publishing and monitoring audience-appropriate content in German, French, Italian and English
* Actively managing distribution resources aimed at the target group
* Designing templates for formats and products in close collaboration with the brand manager, ensuring a consistent and seamless user experience across the entire customer journey
* Analysing performance data, identifying potential for optimisation, and helping to develop best practices
* Monitoring trends, testing new social media formats, and contributing innovative ideas to both strategy and daily editorial work
* Community management and fostering stronger interaction with followers
Your profile
* Several years' experience in social media management, ideally within a media or communications environment
* Solid understanding of content formats, platform algorithms and analytics tools
* A self-reliant, structured and meticulous approach to your work, paired with strong organisational skills
* Experience in video and image editing (e.g. Adobe Premiere, Photoshop)
* You have native-level proficiency in English and speak German, French or Italian as your mother tongue. You also have a good command of the other two national languages.
* You enjoy working in a multidisciplinary, multilingual team and taking ownership of your responsibilities
* You are confident and comfortable dealing with a range of stakeholders and working styles
What we have to offer
* A varied, interesting role in the dynamic environment of digital media and public service broadcasting
* A dedicated and supportive team in a rewarding multicultural environment
* Opportunities for personal and professional development
* Commitment to diversity and inclusion
We welcome and actively encourage applications from people from diverse backgrounds and communities. We believe in the power of ideas that inspire, and in people with the courage and vision to bring them to life. For us, social media is more than just communication – it's a bridge to the world of the Swiss Abroad.
Linkedin : https : / / www.linkedin.com / in / ladina-luppi-da-silva-06609661 /
What does it take to reach people in Switzerland using high-quality formats? Expertise, enthusiasm and an inspiring, exciting environment where everyone can get involved and develop. To get the best people to perform the best they can, they need an inspirational place to work : Welcome to the world of SWI swissinfo.ch!
High-quality journalism is our core business and passion. We have editorial freedom, encourage creativity and provide plenty of room for new and valuable content.
For us, high-quality journalism is also digital. That is why we explore new opportunities and experiment with new forms and formats : digitally, interactively and across different media. We create content that is in tune with the times and has its finger firmly on its audience’s pulse.
We work self-reliantly, in the spirit of partnership and help to shape our working atmosphere in a truly distinctive way. Our success is built as much on the personal strengths of our employees as it is on their professional qualities.
We reach and touch the whole of Switzerland with our programmes. In our work, we act respectfully and independently, which is how we encourage people to form opinions and strengthen diversity. We are proud of our work and of our contribution to Switzerland.
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