We are recruiting for our client Philip Morris a senior Conversion Manager to support its client in the context of a temporary replacement. This role plays a key part in driving the global IQOS onboarding and conversion program, with a specific focus on improving conversion within 90 days and developing new consumer onboarding approaches, including the creation of a new conversion channel.
🎯 Your responsibilities
1. Conversion Program Development
* Design the core elements of the conversion program based on consumer insights and data.
* Collect and benchmark best-in-class executions from various industries and co-create solutions with markets.
* Contribute to the evolution of the global onboarding strategy.
2. Guidelines & Toolboxes
* Develop the global conversion toolbox and market guidelines, including omnichannel assets, KPIs and deployment frameworks.
* Define requirements in collaboration with IT, CRM, Digital and Legal stakeholders.
3. Stakeholder Management & Global Community Leadership
* Act as the global subject‑matter expert for conversion for markets, regions and internal stakeholders.
* Brief and collaborate with IT, Legal, Creative Studio, senior management and VP‑level stakeholders.
* Build, coach and develop a global community to facilitate best‑practice sharing.
4. Performance Monitoring & Optimization
* Monitor program performance, identify opportunities for improvement and propose concrete adjustments.
* Manage tight timelines while navigating ambiguity and driving complex projects forward.
5. Market Deployment & Ad Hoc Support
* Lead the deployment of the conversion program across markets.
* Support the design and implementation of a new conversion channel, including access architecture and experience design.
🔍 Your profile
Education & Experience
* Master’s degree in Business, Marketing, Economics, Engineering or equivalent (e.g., EHL).
* 5 to 10+ years of experience in:
o Product or service management / lifecycle management.
o Global cross‑functional program implementation.
o CRM and digital product management.
* Experience working in international matrix organizations.
* PMI certification is a plus.
Key competencies & skills
* Strong customer focus and service‑oriented mindset.
* Excellent analytical skills, attention to detail and strategic thinking.
* Solid CRM and digital expertise, including digital product management.
* Proven ability to lead and manage central and virtual teams.
* Strong communication skills, including storytelling and senior‑level presentations.
* Ability to work collaboratively, negotiate deadlines and build consensus.
* Comfortable navigating ambiguity and managing complex, multi‑stakeholder projects.
* Ability to translate business needs into IT requirements.
Soft skills
* Autonomous and proactive.
* Structured, analytical and pragmatic.
* Strong collaborator and relationship builder.
* Resilient and adaptable.
Languages
* Fluency in English required.
* Additional languages are an asset.
đź“© Apply now
Join Manpower’s client and contribute to shaping a global consumer conversion program within an innovative, international environment.
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